SMH.com in Australia has an interesting article on the way kids view the marketing and hype surrounding their favourite books. Although the article focusses mainly on the Harry Potter phenomenon, it does wonder whether LOTR hype will have the same effect. Abby, who sent us the link adds, “I for one, have no intention of buying LOTR merchandise, it’s just not my thing (maybe a poster, if it was really beautifully done, but that’s all). What do your other readers think? Are we happy to let LOTR live in our minds and on screen, or do we want it in our bedrooms and living rooms and cutlery draws (!) as well?” [More]

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