Spotting a trend here, thanks to Elfstain:

“I’m sure I’m not the first with this news, (No, you are!) but here in San Jose, California, the newspaper photo ad for “Thirteen Days” includes a small corner ad for LOTR … “Be the first to see the LOTR trailer”, with the web-site banner art included. Don’t know if that’s the case nation-wide. I’ve never seen that in a movie ad before.”

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