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Web Watch: LOTR Largest Online Event Ever

May 16th, 2000 by Calisuri

Ringer fan Marc Hawkins chimes in with this tidbit of info from a recent posting at Apple.com:

“In addition, Nielsen//NetRatings has named Apple’s website, www.apple.com, the most popular destination for movie trailers on the web.* Contributing to the success of Apple.com’s Quicktime-based movie trailer section, downloads for New Line Cinema’s “The Lord of the Rings” preview, encoded exclusively in QuickTime, topped 12 million since its April 7 debut, making it one of the largest online entertainment events ever.”

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