{"id":81856,"date":"2013-11-08T08:09:55","date_gmt":"2013-11-08T13:09:55","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=81856"},"modified":"2013-11-08T08:09:55","modified_gmt":"2013-11-08T13:09:55","slug":"trouble-getting-a-physical-copy-of-the-hobbit-extended-edition-youre-not-alone","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2013\/11\/08\/81856-trouble-getting-a-physical-copy-of-the-hobbit-extended-edition-youre-not-alone\/","title":{"rendered":"Trouble getting a physical copy of The Hobbit Extended Edition? You&#8217;re not alone."},"content":{"rendered":"<p class=\"intro\"><img decoding=\"async\" src=\"http:\/\/www-images.theonering.org\/torwp\/wp-content\/uploads\/2013\/10\/HobbitEE_1400x2100_US-200x300.jpg\" alt=\"HobbitEE_1400x2100_US\" width=\"200\" height=\"300\" class=\"alignright size-medium wp-image-81132 no-lazyload\" srcset=\"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2013\/10\/HobbitEE_1400x2100_US-200x300.jpg 200w, https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2013\/10\/HobbitEE_1400x2100_US-682x1024.jpg 682w, https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2013\/10\/HobbitEE_1400x2100_US-600x900.jpg 600w, https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2013\/10\/HobbitEE_1400x2100_US.jpg 1400w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/> Physical (i.e.: Blu-ray 3D and DVD) copies of the Extended Edition of the Hobbit: An Unexpected Journey were supposed to go on sale in stores in the USA on November 5, with the UK follow on November 11.<\/p>\n<p>But the journey from screen to store to the hands of fans has proved to be as challenging as Bilbo&#8217;s own adventure. Over the past couple of days, TORn has received numerous reports from perturbed fans via e-mail, Facebook and Twitter. <\/p>\n<p>Fans report that the Extended Edition is unavailable at Target in all forms, difficult to find at Best Buy and Barnes &#038; Noble (where you might grab a Blu-ray copy, but are unlikely to find the DVD), and that Amazon is temporarily out of stock of the DVD and shipments are being delayed by one to three days. <\/p>\n<p>What&#8217;s going on? Well, we have reached out to Warner Bros. to find out what&#8217;s happening, and provide some firm answers. In the meantime, read our complete report on the issues that fans have been experiencing trying to get their hands on a copy of the EE &#8212; and a couple of things you need to be wary of lest you end up with a version that contains less than you expected!<!--more--><\/p>\n<h4>Few copies of the Extended Edition available<\/h4>\n<p>Fans in cities large and small have spent all day driving to nearby Best Buys and Targets only to come up empty handed. (Is Target boycotting the product because Walmart got it first?). Even in places such as Chicago and Los Angeles, stock availability is low (only a handful of copies) when it&#8217;s available <i>at all<\/i>.<\/p>\n<p>Here&#8217;s one fan&#8217;s experience:<\/p>\n<blockquote><p>\nThis actually happened in the Twin Cities, and it really was a dark and snow-stormy night.<br \/>\nAfter determining Best Buy probably had the best retail price of $24.99,<br \/>\nI looked on internet for any <strong>midnight<\/strong> sales, including specifically Best Buy stores. Nothing.<br \/>\nSo I went to Best Buy after work Tu 11\/5. Nothing !??? The guy said they sold most of them at <strong>midnight<\/strong> and were all sold out!<br \/>\nSo I checked the nearby Target, nothing.<br \/>\nSo I checked the nearby Barnes and Noble. They had a table with Hobbit stuff in their multimedia area but the lady said no Blu rays!<br \/>\nSo I checked another not-so-near Best Buy. Nothing. The guy said they and still another store each received only two copies!<br \/>\nFinally went to the Wal-Mart nearby. They had a tonne of Blu-Rays for only $19.96.\n<\/p><\/blockquote>\n<h4>Walmart&#8217;s two-disc (half)-Extended Edition causes confusion<\/h4>\n<p><figure id=\"attachment_81881\" aria-describedby=\"caption-attachment-81881\" style=\"width: 300px\" class=\"wp-caption alignright\"><img decoding=\"async\" src=\"http:\/\/www-images.theonering.org\/torwp\/wp-content\/uploads\/2013\/11\/walmart-two-disc-top-300x140.jpg\" alt=\"The mislabelled two-disc Extended Edition that Walmart is selling.\" width=\"300\" height=\"140\" class=\"size-medium wp-image-81881 no-lazyload\" srcset=\"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2013\/11\/walmart-two-disc-top-300x140.jpg 300w, https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2013\/11\/walmart-two-disc-top-600x281.jpg 600w, https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2013\/11\/walmart-two-disc-top.jpg 1012w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-81881\" class=\"wp-caption-text\">The mislabelled two-disc Extended Edition that Walmart is selling.<\/figcaption><\/figure> Walmart appears to be the bright spot of availability, but this comes with a catch. Walmart is apparently also selling an exclusive two-disc Extended Edition on DVD that lacks much of the additional commentary and appendices of the full five-disc versions. Instead, this two-disc version has only two of the additional features: &#8220;New Zealand: Home of Middle-earth&#8221; and &#8220;Durin&#8217;s Folk: Creating the Dwarves.&#8221; <\/p>\n<blockquote><p>Walmart doesn&#8217;t seem to be carrying the 5-disc DVD version of the Extended Edition with all of the appendices. Instead, they have a cheaper &#8220;Walmart Exclusive&#8221; 2-disc version of the film with only two features titled &#8220;New Zealand: Home of Middle-earth&#8221; and &#8220;Durin&#8217;s Folk: Creating the Dwarves.&#8221; I didn&#8217;t check their Blu-ray versions. <\/p><\/blockquote>\n<p>At least one reader has been caught out by the difference, and states that it was incorrectly marketed by Walmart:<\/p>\n<blockquote><p>Walmart only has a two disc on Long Island depsite theyre [sic] website claiming it&#8217;s an exclusive 5 disc. I called multiple stores. Will have to get it from Amazon and return the other Walmart copy or give it away.<\/p><\/blockquote>\n<p>TheOneRing.net checked out Walmart&#8217;s online marketing for the Extended Edition. There&#8217;s <a href=\"http:\/\/www.walmart.com\/ip\/30823366\" target=\"_blank\">the Blu-ray + Ultraviolet<\/a>. There&#8217;s <a href=\"http:\/\/www.walmart.com\/ip\/The-Hobbit-An-Unexpected-Journey-5-Disc-Extended-Edition-UltraViolet-Widescreen\/27608722\" target=\"_blank\">the five-disc DVD + Ultraviolet<\/a> (note: currently out-of-stock). <\/p>\n<p>And then there&#8217;s <a href=\"http:\/\/www.walmart.com\/ip\/The-Hobbit-An-Unexpected-Journey-Extended-Edition-DVD-UltraViolet-Walmart-Exclusive-Widescreen\/26920314\" target=\"_blank\">this<\/a>, <i>The Hobbit: An Unexpected Journey (Extended Edition) (DVD + UltraViolet) (Walmart Exclusive) (Widescreen)<\/i>. The product photo (see the screencapture at above-right) shows a five-disc set, and the description is matches that of the five-disc set. Except (as one who bought and reviewed the product tells) it&#8217;s apparently the two-disc set:<\/p>\n<blockquote><p>NOT ITEM IN PICTURE | 11\/06\/2013<br \/>\nthe picture next to the item shows a 5 disc set when i went to pic it up i was given the 2 disc if i wanted the 2 disc i could of just went in to the store and bought it there was a ton on the shelf so i drove all the way over there for nothing&#8230;.never ordering agian [sic] on wallmart.com<\/p><\/blockquote>\n<p>Another reader tell us their EE DVD does not contain some of the advertised features:<\/p>\n<blockquote><p>I bought the extended edition of the Hobbit today at walmart, (very cool)<br \/>\nExcept that two of the special features it says to be included are not on the dvds&#8230;&#8221;The Company of Thorin&#8221; and &#8220;Durin&#8217;s folk: creating the dwarves&#8221; are both missing completely from the dvds&#8230;Just wondering if you&#8217;ve heard this from anyone else or if it&#8217;s a defective dvd?<\/p><\/blockquote>\n<p>It&#8217;s not just Walmart, and it&#8217;s not just the DVD. Another reader encountered a similar issue with Best Buy, this time purchasing a Blue-ray 3D version.<\/p>\n<blockquote><p>&#8230; there&#8217;s some trickery going on with some offers for the Hobbit EE Blu Ray in the USA. People need to be careful. Best Buy was offering a 4 disc steelbook edition of the Hobbit Blu-Ray 3D for $29.99. A great bargain! You get the whole 3D extended cut plus the two appendices for a great price in a great collectable cover. The downside&#8230; it&#8217;s Blu-Ray 3D only with ultraviolet copy&#8230;meaning&#8230;.no regular blu-ray included&#8230;.which means&#8230;..no audio commentary included with this set&#8230;.at all&#8230;..I am extremely disappointed and feel cheated. I expected the commentary to be on the 3D discs, otherwise I would have found the 5 disc edition somewhere. People need to be careful out there&#8230;<\/p><\/blockquote>\n<h4>So, what&#8217;s going on?<\/h4>\n<p>The sheer scale of the Extended Edition ought to make it the biggest home video release of the year. Five discs, multiple formats, nine hours of commentary and extras in thirteen different parts. We <i>know<\/i> that Jackson and his team put thousands of hours into making it. We know that Jackson considers it a key part of his Middle-earth experience &#8212; his instinct is always to show viewers more, not less.<\/p>\n<ul style=\"list-style: disc; padding: 4px;\">\n<li> That&#8217;s why these movies are long. As he <a href=\"http:\/\/www.theonering.net\/torwp\/2012\/08\/02\/60244-the-bold-hobbit-trilogy-decision-and-what-to-expect-now\/\">has said himself<\/a>: &#8220;We&#8217;re not very good at making short movies, unfortunately.&#8221;\n<li> That&#8217;s why we had <a href=\"http:\/\/www.news.com.au\/entertainment\/movies\/hobbit-clips-stun-industry-with-new-format\/story-e6frfmvr-1226337891101\">the 3D screening at CinemaCon<\/a> in April 2012. Yes, they got a bit singed over that, but there&#8217;s no doubt that Jackson wanted people to see and share his excitement about 3D 48fps.\n<li> That&#8217;s why we have the production blogs. Yes, it&#8217;s been a bit spotty this year, but there are more coming on the heels of the one that debuted at the Fan Event the other day.\n<li> And that&#8217;s why a small group of fans got to see 20 minutes of previously unscreened footage the other day. In fact, Jackson told the audience in Wellington that Warner Bros. didn&#8217;t want to show nearly so much. And if the running time for Desolation of Smaug is approximately 160 minutes, some of us have seen 12.5 per cent of the film.\n<\/ul>\n<p><!--nextpage--><\/p>\n<h4>Marketed with a whisper, not a shout<\/h4>\n<p>And yet, marketing and distribution of the Extended Edition has almost felt like an after-thought. At best, to use some marketing speech, it&#8217;s what they call a &#8220;soft launch&#8221;. <\/p>\n<p>Reports indicate that there are few (or none) point-of-sale displays or aisle graphics in stores. <\/p>\n<p>TORn staffer Justin also notes that there has been zero promotion by retailers in Sunday ads, and no television adverts for the Extended Edition. Tellingly, there have been NO free give-aways and contests anywhere. TORn did post <a href=\"http:\/\/www.theonering.net\/torwp\/2013\/10\/17\/80800-german-language-trailer-for-the-extended-edition-of-the-hobbit-an-unexpected-journey-reveals-new-scenes\/\">a 30-second German<\/a> advertisement last month. Several readers wrote to ask whether we would see similar advertising in English. It seemed reasonable to assume there would be, but there&#8217;s been nothing &#8212; not even online to my knowledge.<\/p>\n<p>In fact, promotion has mostly proceeded through the acquisition of editorial space via the release of clips: the &#8220;young Bilbo&#8221; sequence, the &#8220;Elrond overheard&#8221; clip, and the &#8220;foodfight at Rivendell&#8221;.<\/p>\n<p>I also thought it strange that the promotion of the Extended Edition was relatively subdued at the Fan Event itself. When I first heard of the event, I noted the correlation with the release date for the Extended Edition. I assumed that Warner Bros. would use the opportunity to profile some of the Extended Edition&#8217;s features. Yet there was only a short clip (which was nice to see on the big screen, admittedly!), and a brief mention from Jackson &#8212; who himself didn&#8217;t seem entirely certain when it was debuting.<\/p>\n<p>As TORn Staffer greendragon says, he&#8217;s pretty busy right now. He did mention that he&#8217;d been 36 hours without sleep recently. And he literally raced from the Embassy back to Park Road Post to continue work on the final edits for DOS. However, you&#8217;d think the studio would have made sure that release was forefront in people&#8217;s minds at the big fan event. After all, it&#8217;s something people can buy <i>right now<\/i>.<\/p>\n<h4>Was there a production delay in the Extended Edition discs?<\/h4>\n<p>TORn Staffer Justin adds the following:<\/p>\n<blockquote><p>I&#8217;ve worked in DVD\/Blu-ray for a decade and know all the ins and outs. This is a big mess. Basically, what I think it came down to, is that the behind scenes production company (Trailer Park) missed the deadline, so manufacturing started late, and they couldn&#8217;t make enough copies in time. Warner Bros. had to call to all the stores saying &#8220;we won&#8217;t have many copies&#8221; then made a tough decision to send 90% of launch day stock to Walmart and Amazon &#8212; the two most hated competitors in retail industry.<\/p>\n<p>Notice there are no websites with free copies to give away? Warner Bros. was almost certainly forced to re-edit Trailer #2 into a series of 30 second ads to fill TV time slots originally purchased to promote the Extended Edition. There are no &#8220;Now on DVD&#8221; commercials playing on TV for the Extended Edition. Problems producing the Extended Edition to deadline have instead forced a shift in strategy for theatrical marketing for The Desolation of Smaug. The #HobbitFanEvent was probably funded out of home video marketing budget but became a Desolation of Smaug event instead. We all know PJ loves the Appendices. The EE is PJ&#8217;s baby.<\/p>\n<p>Now I&#8217;m sitting here on Wednesday night WITHOUT a copy to watch with fellow Ringers because, in the movie capital of the world, nobody has been able to obtain a copy.<\/p><\/blockquote>\n<p>Regardless of the source, the delays seem to have had a flow-on effect in other regions. In Australia, the EE release has been pushed back to November 20.<\/p>\n<h4>Echoes of the iTunes release issues<\/h4>\n<p>We encountered the same sort of problems with the &#8220;exclusive&#8221; iTunes release via the Apple website. This was <a href=\"http:\/\/www.theonering.net\/torwp\/2013\/10\/14\/80477-the-hobbit-an-unexpected-journey-extended-edition-release-date\/\">slated to occur on October 22<\/a>. But on the day, it was first available, <a href=\"http:\/\/newboards.theonering.net\/forum\/gforum\/perl\/gforum.cgi?do=post_view_threaded;post=655354;sb=post_latest_reply;so=ASC;guest=96357168\" target=\"_blank\">and then it suddenly wasn&#8217;t<\/a>. A mere handful of folks were able to download a copy, and then it disappeared off the Internet <a href=\"http:\/\/www.theonering.net\/torwp\/2013\/10\/23\/81124-the-hobbit-an-unexpected-journey-extended-edition-available-on-itunes-now-in-the-usa-and-in-other-regions-very-soon\/\" target=\"_blank\">for around 36 hours<\/a>.<\/p>\n<p>And some of those who <i>did<\/i> grab the EE found their download was defective &#8212; <a href=\"http:\/\/newboards.theonering.net\/forum\/gforum\/perl\/gforum.cgi?do=post_view_threaded;post=655934;sb=post_latest_reply;so=ASC;guest=96357168\" target=\"_blank\">lacking English subtitles for both film, and commentary tracks<\/a>.<\/p>\n<h4>The response from fans who <i>have<\/i> their copy<\/h4>\n<p>The good news for everyone &#8212; Warner Bros, PJ and us, the people who are shelling out our hard-earned for the Extended Edition &#8212; is that the response from those who <i>have<\/i> managed to grab a complete copy is very enthusiastic.<\/p>\n<blockquote><p>LOVE the menu on the movie disc! The tour of Bag End, with voice narrations from the movie to coincide with the area of Bag End where the camera is taking you&#8230;my boys have watched that part 4 times already!<\/p><\/blockquote>\n<h4>Warner Bros. must do better<\/h4>\n<p>Credit where it&#8217;s due: some of Warner Bros. marketing for The Hobbit has been brilliant. In particular, I still maintain that <a href=\"http:\/\/geeksyndicate.co.uk\/wp-content\/uploads\/2012\/07\/thauj_thescroll.jpg\" class=\"no-lazyload\">The Scroll<\/a> (warning: large file!) was a work of genius. The multi-ended trailer for An Unexpected Journey was very clever marketing, too.<\/p>\n<p>But the release of the Extended Edition for The Hobbit: An Unexpected Journey has been marked by delay, error and confusion. It&#8217;s not a good look for what is in-arguably the <i>key<\/i> collectible for the film.<\/p>\n<p>As mentioned at the beginning of this article, we have reached out to Warner Bros. seeking clarification and comment on these issues. When we receive a response, we&#8217;ll be sure to provide an update immediately. Have you been able to acquire a copy of the Extended Edition of The Hobbit: An Unexpected Journey? Tell us about your experience &#8212; and what you think of the EE &#8212; in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Physical (i.e.: Blu-ray 3D and DVD) copies of the Extended Edition of the Hobbit: An Unexpected Journey were&#8230;<\/p>\n","protected":false},"author":14,"featured_media":81132,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1152,82,4,18,1156,1287,74,498,148,1636,392],"tags":[2047],"class_list":["post-81856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blu-ray-merchandise","category-merchandise-dvds","category-hobbit-movie","category-merchandise","category-mgm-production-studios-production","category-new-line-cinema-production-studios","category-jackson","category-production-studios","category-hobbit","category-the-hobbit-an-unexpected-journey","category-warner-bros","tag-extended-edition"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2013\/10\/HobbitEE_1400x2100_US.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-lig","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/81856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=81856"}],"version-history":[{"count":28,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/81856\/revisions"}],"predecessor-version":[{"id":81928,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/81856\/revisions\/81928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media\/81132"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=81856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=81856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=81856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}