{"id":80048,"date":"2013-10-04T17:14:21","date_gmt":"2013-10-04T22:14:21","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=80048"},"modified":"2013-10-04T17:14:21","modified_gmt":"2013-10-04T22:14:21","slug":"lego-surpasses-hasbro-as-second-largest-toy-company","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2013\/10\/04\/80048-lego-surpasses-hasbro-as-second-largest-toy-company\/","title":{"rendered":"Lego surpasses Hasbro as second-largest toy company"},"content":{"rendered":"

\"LEGO One wonders how much Middle-earth’s Hobbits, wizards, elves and dwarves have contributed to the success and growth of the Lego company over recent years. It has now grown bigger than Hasbro, and become the second-largest toy company in the world.<\/p>\n

\n

The boss of Lego Group carries two business cards – one the usual kind and the other a Lego mini-figure in his likeness, complete with beard and glasses, with contact details on the back.<\/p>\n

That kind of playful thinking has helped the Danish company become the world’s second-biggest toy maker as it clicks with fast-growing Asia and builds on its popular plastic bricks with video games and theme parks.<\/p>\n

“We are seeing a society where the wealthier it becomes, the more room there is for what I call the business of play,” Chief Executive J\u00f8rgen Vig Knudstorp told Reuters in Singapore.<\/p>\n

“In that I will include the role of play in education, the role of play in theme parks and family entertainment, the role of play in adult age.”<\/p>\n

Video games are big business and Lego Group has “a major role through licensing arrangements” but the digital realm is a complement, not a replacement, for physical play, he said.<\/p>\n

[Read More<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

One wonders how much Middle-earth’s Hobbits, wizards, elves and dwarves have contributed to the success and growth of…<\/p>\n","protected":false},"author":14,"featured_media":52831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1624,1639,18,148,149,86,1700],"tags":[],"class_list":["post-80048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lego-merchandise-toys","category-lego-merchandise-collectibles","category-merchandise","category-hobbit","category-lotr","category-merchandise-toys","category-video-games"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2012\/01\/LEGO-LOTR_Legolas.pdf-1-page.png","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-kP6","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/80048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=80048"}],"version-history":[{"count":2,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/80048\/revisions"}],"predecessor-version":[{"id":80050,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/80048\/revisions\/80050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media\/52831"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=80048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=80048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=80048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}