{"id":65242,"date":"2012-11-15T08:07:39","date_gmt":"2012-11-15T13:07:39","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=65242"},"modified":"2012-11-15T08:07:39","modified_gmt":"2012-11-15T13:07:39","slug":"hobbit-films-loaded-with-new-technology","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2012\/11\/15\/65242-hobbit-films-loaded-with-new-technology\/","title":{"rendered":"Hobbit films loaded with new technology"},"content":{"rendered":"

\"\"<\/a> Our own Mr Cere writes over on Movies.com: The Hobbit: An Unexpected Journey is the first film ever to be released in seven formats. Seven. Formats.<\/p>\n

In an era where studios are still pushing 3D movies and the public simply wants good storytelling, here comes Peter Jackson in his return to Middle-earth surfing the lead wave of a new cinema technology, crashing at a theater near you December 14.<\/p>\n

Tickets are available now and selling, according to Fandango, very well. The last Twilight film capped the online ticket sales charts since October 1 but The Hobbit toppled that, capturing 33 percent of all tickets sold. It also had more buyers than James Bond\u2019s Skyfall, despite that film\u2019s luxury of actually opening in theaters.<\/p>\n

Do consumers buying all those tickets to Middle-earth even care about formats? Some do, many don\u2019t, but one thing is clear: The Hobbit films are loaded with new technology. And, maybe we need to stop and chat about what to expect in the cinema, so hold on while we take a tour of modern movie technology. Now, ultimately, all the technology is really only a tool to tell the story so none of this will matter if the storytelling isn’t good, but for today, lets leave that discussion alone.<\/p>\n

[Read More<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"

Our own Mr Cere writes over on Movies.com: The Hobbit: An Unexpected Journey is the first film ever…<\/p>\n","protected":false},"author":14,"featured_media":61991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Our own Mr Cere discusses how the Hobbit films loaded with new technology.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,148],"tags":[],"class_list":["post-65242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hobbit-movie","category-hobbit"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t