{"id":65005,"date":"2012-11-11T06:39:10","date_gmt":"2012-11-11T11:39:10","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=65005"},"modified":"2012-11-11T06:39:47","modified_gmt":"2012-11-11T11:39:47","slug":"warner-bros-calling-tourism-nz-shots","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2012\/11\/11\/65005-warner-bros-calling-tourism-nz-shots\/","title":{"rendered":"Warner Bros. calling Tourism NZ shots?"},"content":{"rendered":"<p class=\"intro\"><a href=\"http:\/\/www-images.theonering.org\/torwp\/wp-content\/uploads\/2012\/08\/Sir-Peter-Jackson.jpg\" class=\"no-lazyload\"><img decoding=\"async\" src=\"http:\/\/www-images.theonering.org\/torwp\/wp-content\/uploads\/2012\/08\/Sir-Peter-Jackson-249x300.jpg\" alt=\"ANDREW GORRIE\/The Dominion Post\" title=\"Sir Peter Jackson\" width=\"249\" height=\"300\" class=\"alignright size-medium wp-image-60771 no-lazyload\" srcset=\"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2012\/08\/Sir-Peter-Jackson-249x300.jpg 249w, https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2012\/08\/Sir-Peter-Jackson.jpg 360w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/a> Fairfax NZ News reports official papers show that Tourism NZ sought approval from Warner Bros for every aspect of its $10 million &#8220;Middle-earth&#8221; marketing campaign &#8212; even checking with the film studio over issues that did not directly concern it. The documents, released under the Official Information Act, reveal the extent of the company&#8217;s sway over the government agency&#8217;s &#8220;100% Pure Middle-earth&#8221; marketing strategy, as well as the influence of Peter Jackson&#8217;s Wingnut Films. <!--more--><\/p>\n<p>[<a href=\"http:\/\/www.stuff.co.nz\/entertainment\/film\/7933903\/Hollywoods-grip-on-Government\">More<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fairfax NZ News reports official papers show that Tourism NZ sought approval from Warner Bros for every aspect&#8230;<\/p>\n","protected":false},"author":14,"featured_media":64967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Warner Bros. calling Tourism NZ shots?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[497,74,496,498,392],"tags":[1781],"class_list":["post-65005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production-directors","category-jackson","category-production","category-production-studios","category-warner-bros","tag-tourism-nz"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2012\/11\/the-hobbit_510x340.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-gUt","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/65005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=65005"}],"version-history":[{"count":4,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/65005\/revisions"}],"predecessor-version":[{"id":65009,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/65005\/revisions\/65009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media\/64967"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=65005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=65005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=65005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}