{"id":63913,"date":"2012-10-25T13:12:46","date_gmt":"2012-10-25T18:12:46","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=63913"},"modified":"2012-10-25T13:21:59","modified_gmt":"2012-10-25T18:21:59","slug":"sneaky-peeks-revealed-behind-the-scenes-from-dennys-hobbit-menu-launch","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2012\/10\/25\/63913-sneaky-peeks-revealed-behind-the-scenes-from-dennys-hobbit-menu-launch\/","title":{"rendered":"Sneaky peeks of movie content revealed – behind the scenes from Denny’s Hobbit menu launch"},"content":{"rendered":"

\"\"<\/a>So we’ve told you all about Denny’s new Hobbit<\/em> menu<\/a>, and what you can expect in restaurants from November 6th.\u00a0 And all very delicious it is, too.\u00a0 But here’s the stuff that’s really exciting for fans….<\/p>\n

On Hobbit placemats\u00a0in Denny’s there will be four QR codes which can be scanned for exclusive content.\u00a0 These include some ‘behind-the-scenes\/making of’ footage from the fun Denny’s ‘fandom’ commercial (which you can see here<\/a>); various social-mobile games; and a link to Denny’s ‘Hobbit Hub’, where you can play games, send virtual postcards from Middle-earth, take quizzes, ‘Hobbitise’ yourself and other fun activities.\u00a0 Much of this content has been developed with\u00a0or by Warner Bros., and is shared through Denny’s partnership with them.\u00a0 (Also it’s worth noting – in the ‘Inspiration’ commercial\u00a0(linked above) – the music used is not Howard Shore’s, but it WAS provided for the commercial\u00a0by WB.\u00a0 The first part is rather ‘Potter-esque’ in its tinkly, sparkling sounds, while the second part sounds like the music used in the second Hobbit<\/em> trailer.)<\/p>\n

Most excitingly of all, one of the QR scans takes you to EXCLUSIVE behind-the-scenes footage from the set of The Hobbit<\/em> movies.\u00a0 This has been put together by WB specially for Denny’s, and we were lucky enough to see it (twice!) at Denny’s HQ last Tuesday.\u00a0 MINOR SPOILERS coming up – read no further if you want to stay spoiler free!<\/p>\n

<\/p>\n

I can’t reveal much about this footage – you can only see it by visiting Denny’s! – but I can tell you it is called ‘An Unexpected Dinner Party’.\u00a0 It includes interviews with cast members, and shots of crew working, scene preparation and then shooting on the Bag End set.\u00a0 There are moments such as Richard Armitage saying, ‘Whenever there\u2019s an opportunity for a food fight or a drinking song, the dwarves will take it…’ We see inside Bilbo’s very well-stocked pantry (which provided inspiration for Denny’s in creating their own Hobbit<\/em>\u00a0menu), and – shh, don’t tell anyone I told you – I was thrilled to hear those well-known words, ‘That’s what Bilbo Baggins hates!’\u00a0 Yes, in case you were in any doubt, this footage confirms that the ‘Chip the glasses and crack the plates’ song (or at least some of it – and seemingly more as a drinking ‘chant’) makes it into the first movie.<\/p>\n

If you go to Denny’s for no other reason – and personally I think the Red Velvet hushpuppies are a pretty compelling reason! – do go along to see this exciting bit of behind-the-scenes footage, available to you from November 6th.\u00a0 It’s well worth it.<\/p>\n

Denny’s staff also revealed that they are working on possible menu ideas for tie-ins to the second and third Hobbit<\/em>\u00a0movies, if this campaign proves a success.\u00a0 Interestingly, they talked about some potential dragon ideas for this current menu and marketing, but those didn’t make the cut this time.\u00a0\u00a0 Some ideas based on Beorn\u00a0and on Mirkwood\u00a0didn’t make it either.\u00a0 Now, this is pure speculation on my part, but whilst those ideas MAY have been rejected simply because they didn’t make the grade, I find myself wondering if Beorn, Mirkwood\u00a0and Smaug didn’t qualify for this<\/em> menu because they aren’t in this movie?\u00a0 A clue to the content of An Unexpected Journey<\/em>?\u00a0 Hmm – food for thought…\u00a0 (See what I did there??)<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

So we’ve told you all about Denny’s new Hobbit menu, and what you can expect in restaurants from…<\/p>\n","protected":false},"author":32,"featured_media":63853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,1711,495,148],"tags":[],"class_list":["post-63913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hobbit-movie","category-hobbit-movie-rumors","category-miscellaneous","category-hobbit"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2012\/10\/2012-10-23_10-11-19_344.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-gCR","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/63913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=63913"}],"version-history":[{"count":5,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/63913\/revisions"}],"predecessor-version":[{"id":63916,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/63913\/revisions\/63916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media\/63853"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=63913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=63913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=63913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}