{"id":63765,"date":"2012-10-23T09:29:09","date_gmt":"2012-10-23T14:29:09","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=63765"},"modified":"2012-10-23T09:34:44","modified_gmt":"2012-10-23T14:34:44","slug":"breaking-news-dennys-americas-diner-becomes-middle-earths-diner","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2012\/10\/23\/63765-breaking-news-dennys-americas-diner-becomes-middle-earths-diner\/","title":{"rendered":"Breaking news: Denny\u2019s, America\u2019s Diner, becomes Middle-earth\u2019s Diner"},"content":{"rendered":"<p class=\"intro\"><a href=\"http:\/\/www-images.theonering.org\/torwp\/wp-content\/uploads\/2012\/10\/logo_DENNYS.gif\" class=\"no-lazyload\"><img decoding=\"async\" class=\"alignright size-thumbnail wp-image-63767 no-lazyload\" title=\"logo_DENNYS\" src=\"http:\/\/www-images.theonering.org\/torwp\/wp-content\/uploads\/2012\/10\/logo_DENNYS-150x140.gif\" alt=\"\" width=\"150\" height=\"140\" \/><\/a>The riddle has been solved.\u00a0 Those mysterious \u2018Bilbo-ards\u2019 (thanks to facebooker Jesse for that joke!) with their secret, runic message have been explained.<\/p>\n<p>A week or so ago, giant advertisements appeared in Los Angeles, showing images of breakfast foods but with no writing except for lines of runes.\u00a0 Those who could decipher the runes affirmed the message suggested by the accompanying photographs: the runes read, \u2018The breakfast riches of Middle-earth await.\u2019\u00a0 What did it mean?<\/p>\n<p>Now, TheOneRing.net can reveal the answer to the riddle.\u00a0 Middle-earth is coming to Denny&#8217;s!\u00a0 We are delighted today to be attending an event at their headquarters in Spartanburg, SC, where Denny\u2019s are unveiling\u00a0their new <em>The Hobbit: An Unexpected Journey <\/em>inspired menu items and memorabilia &#8211; which will be available at \u2018America\u2019s Diner\u2019 from 6<sup>th<\/sup>\u00a0November.\u00a0 Staffer greendragon is there in SC, getting a sneak preview of the new menu items!<\/p>\n<p><!--more--><\/p>\n<p>Even those with only a casual acquaintance with the furry footed creatures created by J R R Tolkien know of their love of food.\u00a0 As Bilbo tells us in <em>The Fellowship of the Ring<\/em>, \u2018It has been remarked by some that Hobbits\u2019 only real passion is for food\u2019.\u00a0 It seems appropriate, then, that the forthcoming <em>Hobbit<\/em>\u00a0movie should be celebrated by a restaurant chain; especially one which excels in making breakfasts so good \u2013 pancakes, maple syrup, \u2018nice, crispy bacon\u2019! \u2013 that you\u2019d gladly eat two of them.\u00a0 Not to mention luncheons, dinners, and even elevenses&#8230;<\/p>\n<p>At their press conference today, Denny\u2019s marketing team shared details of their partnership with Warner Bros. Pictures \u2018to bring menu items and one-of-a-kind memorabilia to the national diner inspired by the highly anticipated epic adventure <em>The Hobbit: An Unexpected Journey<\/em>\u2019.\u00a0 Frances Allen, chief marketing officer of Denny\u2019s Corporation, said, \u201cWe were inspired by the imaginative world of Middle-earth and wanted to offer fellow fans an equally inspired food experience to share in the excitement and anticipation for the upcoming debut.&#8221;<\/p>\n<p>Denny\u2019s new Middle-earth themed menu will include items such as a \u2018Hobbit Hole Breakfast,\u2019 \u2018Shire Sausage,\u2019 and \u2018Seed Cake French Toast.\u2019\u00a0 (Is this what Frodo had in mind when he hastily packed what looked like a seed cake as he set out from Bag End to Bree?!)\u00a0 The restaurant\u2019s press release goes on with more exciting news &#8211; because it wouldn&#8217;t be a movie tie-in without something for the collectors amongst us!<\/p>\n<p>\u2018In conjunction with movie-inspired menu tie-ins, Denny\u2019s guests will have exclusive access to collectible trading cards designed around the film. \u00a0With the purchase of select Hobbit-inspired entrees, guests will receive a trading card pack, including collectible cards and Denny\u2019s coupons. Guests are invited to visit Denny\u2019s diners nationwide for a chance to collect all 12 exclusive trading cards. Fans can also experience additional movie content by scanning one of four QR codes on Denny\u2019s placemats in-restaurant, including access to <em>The Hobbit: An Unexpected Journey<\/em> exclusive video content, online games and a behind-the-scenes look at Denny\u2019s National TV spot.\u2019<\/p>\n<p>This TV spot referred to is a commercial made using real-life <em>Hobbit<\/em> fans, drafted in by Denny\u2019s!\u00a0 It will air from 12<sup>th<\/sup> November.\u00a0 With excitement continuing to build for the eagerly awaited first installment in Peter Jackson\u2019s <em>Hobbit<\/em> trilogy, from 6<sup>th<\/sup> November we\u2019ll have somewhere to go to kill some of the time until December 14<sup>th<\/sup>!\u00a0 Feast like a Hobbit at Denny\u2019s, collect the trading cards, check out the extra movie content, and get ready to celebrate the Shire like never before.\u00a0 After you go back for a second breakfast\u2026.<\/p>\n<p>Pictures and a few more details to follow!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The riddle has been solved.\u00a0 Those mysterious \u2018Bilbo-ards\u2019 (thanks to facebooker Jesse for that joke!) with their secret,&#8230;<\/p>\n","protected":false},"author":32,"featured_media":63766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[84,4,18,495,148],"tags":[],"class_list":["post-63765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandise-collectibles","category-hobbit-movie","category-merchandise","category-miscellaneous","category-hobbit"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2012\/10\/dennys.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-gAt","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/63765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=63765"}],"version-history":[{"count":7,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/63765\/revisions"}],"predecessor-version":[{"id":63789,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/63765\/revisions\/63789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media\/63766"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=63765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=63765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=63765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}