{"id":49152,"date":"2011-10-18T11:02:12","date_gmt":"2011-10-18T16:02:12","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=49152"},"modified":"2011-10-18T11:02:12","modified_gmt":"2011-10-18T16:02:12","slug":"harpercollins-pre-empts-hobbit-anniversary","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2011\/10\/18\/49152-harpercollins-pre-empts-hobbit-anniversary\/","title":{"rendered":"HarperCollins pre-empts Hobbit anniversary"},"content":{"rendered":"

\"\"HarperCollins is starting its celebrations for the 75th anniversary of The Hobbit ahead of time, with the publication of a collection of Tolkien’s artwork and a “cute” pocket-sized edition of the novel at the end of this month.<\/p>\n

The Hobbit was first published in September 1937, but HarperCollins estates publisher David Brawn said it was beginning its celebrations early to pre-empt the excitement about Peter Jackson’s film version, starring Martin Freeman as Bilbo Baggins, which will be released in December 2012.<\/p>\n

HarperCollins estimates around one third of the UK population will see “The Hobbit” film. Brawn said: “Since ‘The Lord of the Rings’ films, The Hobbit has played second fiddle\u2014now it’s going to be the turn of The Hobbit to have that focus on it. We said: \u2018Let’s jump in there and celebrate Tolkien before everyone starts to celebrate Peter Jackson as director of the film.'” More..<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

HarperCollins is starting its celebrations for the 75th anniversary of The Hobbit ahead of time, with the publication…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[163,7,18,148],"tags":[],"class_list":["post-49152","post","type-post","status-publish","format-standard","hentry","category-merchandise-books","category-hobbit-book","category-merchandise","category-hobbit"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-cMM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/49152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=49152"}],"version-history":[{"count":0,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/49152\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=49152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=49152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=49152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}