{"id":37059,"date":"2010-06-06T15:09:03","date_gmt":"2010-06-06T20:09:03","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=37059"},"modified":"2010-06-06T15:09:03","modified_gmt":"2010-06-06T20:09:03","slug":"warner-bros-interactive-entertainment-announces-the-lord-of-the-rings-online%e2%84%a2-to-adopt-global-free-to-play-model","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2010\/06\/06\/37059-warner-bros-interactive-entertainment-announces-the-lord-of-the-rings-online%e2%84%a2-to-adopt-global-free-to-play-model\/","title":{"rendered":"Warner Bros. Interactive Entertainment Announces The Lord of the Rings Online\u2122 to Adopt Global Free-to-Play Model"},"content":{"rendered":"

Turbine\u2019s Award-winning Online Game Will Be Free-to-Play Worldwide This Fall<\/strong>
\nBURBANK, CA \u2013 June 4, 2010<\/strong> \u2013 Warner Bros. Interactive Entertainment announced today that Turbine, Inc. will unveil a major update this fall, making The Lord of the Rings Online\u2122 (LOTRO) free-to-play for everyone. Extending its award-winning story, LOTRO delivers the ultimate adventure featuring a massive world with state-of-the-art graphics and gameplay, and a rich set of features that until now could only be found in premium subscription-based online games. <\/p>\n

Launching this fall across North America and Europe, with Codemasters operating the game free-to-play in Europe, LOTRO will introduce Turbine\u2019s innovative new pricing model that allows players to download the game and play for free, purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store, or join the VIP program to get unlimited access to all of the game\u2019s content for one low price. Players interested in getting a sneak peek of the new LOTRO can sign up for a chance to participate in the Beta program which begins June 16, 2010 at http:\/\/www.lotro.com.<\/p>\n

\u201cWarner Bros. Interactive Entertainment is bringing quality games based on The Lord of the Rings to multiple platforms, and the franchise\u2019s expansive adventure story lends itself perfectly for LOTRO free-to-play, giving a wide range of players the opportunity to experience the game,\u201d said Jeff Junge, Senior Vice President Online Games and Digital Games Platforms, Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment. \u201cWe are focused on expanding our game franchises onto new digital platforms to maximize quality experiences for gamers worldwide and LOTRO\u2019s new model is a great leading example of this.\u201d<\/p>\n

\u201cTurbine\u2019s Dungeons and Dragons Online\u00ae: Eberron Unlimited\u2122 was the world\u2019s first truly premium free-to-play online game that ushered in a new era of choice for online gamers seeking quality entertainment,\u201d said Jim Crowley, President and CEO of Turbine. \u201cThe popularity of DDO validated the extraordinary demand by gamers for quality entertainment they can experience at their own pace and within their budget. Extending free-to-play to LOTRO will offer another premium game to a broad spectrum of fans.\u201d<\/p>\n

\u201cHaving successfully taken two titles free-to-play in the past we are very pleased to be doing the same with The Lord of the Rings Online in Europe,\u201d said David Solari, Vice President and General Manager of Codemasters Online. \u201cIt\u2019s a fantastic, award-winning game with a wonderfully realized world and this step will only broaden its appeal and increase its player base.\u201d<\/p>\n

LOTRO will offer players unlimited choice!<\/p>\n

* Free means Free! \u2013 Players will download LOTRO by visiting www.lotro.com and join with millions of other adventurers as they explore the most complete and authentic recreation of Middle-earth ever created and participate in LOTRO\u2019s award-winning epic story up to level 50 for free.<\/p>\n

* Visit the new LOTRO Store! — The LOTRO Store is loaded with thousands of convenience items as well as expansion packs, premium content, additional character slots, potions, character customization and more! The LOTRO Store is seamlessly integrated into the game and lets the player identify new and exciting ways to enhance and customize their experience using points which can be purchased in the store or earned through gameplay.<\/p>\n

* Be a LOTRO VIP! \u2013 Players who elect to become a LOTRO VIP will have unlimited access to all premium content, receive priority server access, 5 character slots, a shared bank slot, and a monthly allotment of points to spend in the new LOTRO Store.<\/p>\n

The Lord of the Rings Online is the ultimate adventure. This award-winning massively multiplayer online role-playing game delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most famous fantasy of all time. From the picturesque surroundings of the Shire to Moria, the most fearsome underground realm ever imagined, players will soon experience the world of Middle-earth for free! For more information, visit www.lotro.com<\/a>.<\/p>\n

About Turbine<\/strong>
\nTurbine, Inc. is a premier creator and operator of massive, persistent online worlds that foster powerful social gaming communities. Turbine is wholly owned by Warner Bros. Home Entertainment Group and has created some of the world\u2019s most popular and award-winning online games, including The Lord of the Rings Online\u2122, Dungeons & Dragons Online\u00ae: Eberron Unlimited\u2122, and Asheron’s Call\u00ae. For more information on Turbine, its products and services please visit www.turbine.com<\/a>.<\/p>\n

About Middle-earth Enterprises<\/strong>
\nThe Saul Zaentz Company d\/b\/a Middle-earth Enterprises f\/k\/a Tolkien Enterprises (SZC), is the holder of worldwide motion picture, legitimate stage, merchandising, and other rights in the literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. SZC has been producing and licensing films, stage productions and merchandise based on the Tolkien works for more than 30 years. Its headquarters are located in Berkeley, California and its Middle-earth Enterprises website may be found at www.middleearth.com<\/a>.<\/p>\n

About Codemasters<\/strong>
\nCodemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company\u2019s dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, California. The company also maintains operations in Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com<\/a>.<\/p>\n

About Warner Bros. Interactive Entertainment<\/strong>
\nWarner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.<\/p>\n

# # #<\/p>\n

THE LORD OF THE RINGS ONLINE\u2122 interactive video game \u00a9 2010 Turbine, Inc. and patents pending. All rights reserved. Middle-earth Poster Map \u00a9 2007 The Saul Zaentz Company, d\/b\/a Middle-earth Enterprises f\/k\/a Tolkien Enterprises (SZC), under license to Turbine, Inc. All rights reserved. \u201cThe Lord of the Rings Online\u201d, \u201cSiege of Mirkwood\u201d, Middle-earth Enterprises logo, \u201cThe Lord of the Rings\u201d and the names of the characters, events, items and places therein are trademarks or registered trademarks of SZC under license to Turbine, Inc. Turbine and the Turbine logo are trademarks or registered trademarks of Turbine, Inc. in the U.S. and\/or other jurisdictions. All other trademarks are the property of their respective owners. <\/p>\n","protected":false},"excerpt":{"rendered":"

Turbine\u2019s Award-winning Online Game Will Be Free-to-Play Worldwide This Fall BURBANK, CA \u2013 June 4, 2010 \u2013 Warner…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[107],"tags":[1206,766],"class_list":["post-37059","post","type-post","status-publish","format-standard","hentry","category-gaming","tag-the-lord-of-the-rings-online","tag-warner-bros-interactive-entertainment"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t