{"id":35705,"date":"2010-03-23T12:08:16","date_gmt":"2010-03-23T17:08:16","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=35705"},"modified":"2010-03-23T12:08:16","modified_gmt":"2010-03-23T17:08:16","slug":"the-jury-is-out-on-3-d-conversions","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2010\/03\/23\/35705-the-jury-is-out-on-3-d-conversions\/","title":{"rendered":"The Jury Is Out On 3-D Conversions"},"content":{"rendered":"<p class=\"intro\">The chance to charge higher ticket prices has every Hollywood studio rushing to retrofit their 2D spectacles into 3D. Some directors are pushing back, concerned there&#8217;s an imminent future of cheesy-looking 3D that will stunt the momentum created by <em>Avatar.<\/em><\/p>\n<p>\u201cAfter Toy Story, there were 10 really bad CG movies because everybody thought the success of that film was CG and not great characters that were beautifully designed and heartwarming,\u201d <em>Avatar\u2019s<\/em> James Cameron told me recently. &#8220;Now, you\u2019ve got people quickly converting movies from 2D to 3D, which is <em>not <\/em>what we did. They\u2019re expecting the same result, when in fact they will probably work against the adoption of 3D because they\u2019ll be putting out an inferior product.\u201d<\/p>\n<p>Warner Bros and New Line will start the debate on <em>The Hobbit <\/em>as soon as Guillermo del Toro, Peter Jackson and their co-writers turn in the script for the second installment within a month.\u00a0\u00a0Initially, del Toro favored a 2D shoot on film, insiders said. But Warners is sitting on a potential gold mine, looking at an extra theatrical and ancillary revenue cycle if the studio spends $60 million or so to convert the original <em>Lord of the Rings <\/em>trilogy. It will be an all or nothing decision on five LOTR films, because Warners will not convert <em>LOTR<\/em> then release a pair of 2D <em>Hobbit<\/em> films that look visually inferior.\u00a0 <a href=\"http:\/\/www.deadline.com\/print-post\/?posttoprint=29283&amp;KeepThis=true&amp;TB_iframe=true&amp;height=500&amp;width=750\" target=\"_blank\">More.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The chance to charge higher ticket prices has every Hollywood studio rushing to retrofit their 2D spectacles into&#8230;<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,5,148],"tags":[],"class_list":["post-35705","post","type-post","status-publish","format-standard","hentry","category-hobbit-movie","category-lotr-movies","category-hobbit"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-9hT","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/35705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=35705"}],"version-history":[{"count":0,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/35705\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=35705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=35705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=35705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}