{"id":30902,"date":"2009-01-05T22:50:57","date_gmt":"2009-01-06T03:50:57","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/?p=30902"},"modified":"2009-01-05T22:50:57","modified_gmt":"2009-01-06T03:50:57","slug":"howard-shore-launches-olympic-campaign","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2009\/01\/05\/30902-howard-shore-launches-olympic-campaign\/","title":{"rendered":"Howard Shore Launches Olympic Campaign"},"content":{"rendered":"<p class=\"intro\"><img decoding=\"async\" src=\"http:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2008\/03\/howardshore.thumbnail.jpg\" alt=\"\" title=\"Howard Shore\" width=\"109\" height=\"150\" class=\"alignright size-thumbnail wp-image-28563 no-lazyload\" \/>Canada&#8217;s Olympic broadcasters unveiled the first stage in a six-phase advertising series today, promising the largest Olympic campaign ever fielded by a media company. Dubbed BELIEVE, the campaign features heavyweight talent including actor Donald Sutherland and composer Howard Shore (The Lord of the Rings trilogy, The Silence of the Lambs). Slated as a rallying cry to Canadians ahead of the 2010 Vancouver Winter Olympics, it&#8217;s designed to make household names of Canada&#8217;s elite competitive athletes. The most ambitious aspect of the first phase, which officially launches today, is a pair of 60-second commercials. <strong><a href=\"http:\/\/www.theglobeandmail.com\/servlet\/story\/LAC.20090105.OLYMPIC05\/TPStory\/TPEntertainment\/?page=rss&#038;id=GAM.20090105.OLYMPIC05\">Howard Shore Launches Olympic Campaign<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canada&#8217;s Olympic broadcasters unveiled the first stage in a six-phase advertising series today, promising the largest Olympic campaign&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14,21],"tags":[],"class_list":["post-30902","post","type-post","status-publish","format-standard","hentry","category-events","category-shore"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Canada&#039;s Olympic broadcasters unveiled the first stage in a six-phase advertising series today, promising the largest Olympic campaign ever fielded by a media company. 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