{"id":28044,"date":"2007-11-13T23:05:18","date_gmt":"2007-11-14T04:05:18","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/2007\/11\/13\/28044-middle-earth-calling-lord-of-the-rings-on-mobile\/"},"modified":"2007-11-13T23:05:18","modified_gmt":"2007-11-14T04:05:18","slug":"middle-earth-calling-lord-of-the-rings-on-mobile","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2007\/11\/13\/28044-middle-earth-calling-lord-of-the-rings-on-mobile\/","title":{"rendered":"Middle Earth calling: Lord of the Rings on mobile"},"content":{"rendered":"<p class=\"intro\">LONDON (Reuters) &#8211; The Lord of the Rings went 21st century on Tuesday &#8212; theatregoers can now purchase tickets for the London musical by mobile phone. Mobile phone company 02 set up a service for customers to buy up to 10 cut-price tickets at Tuesday performances of the West End musical. 02 hailed the technological breakthrough as a way to combat ticket touts, reduce administration costs and provide a more environmentally friendly solution to paper tickets.<!--more--><\/p>\n<p>&#8220;It is rather fitting that Middle Earth should be the first place to use this kind of technology,&#8221; said Kevin Wallace, producer of the musical based on the J.R.R. Tolkien cult classic.<\/p>\n<p>Hailing an innovation that might appeal to the show&#8217;s wizard star, he said &#8220;It is a trick I think even Gandalf himself would be proud of.&#8221;<\/p>\n<p>(Reporting by Paul Majendie; editing by Paul Casciato)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON (Reuters) &#8211; The Lord of the Rings went 21st century on Tuesday &#8212; theatregoers can now purchase&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[91],"tags":[262],"class_list":["post-28044","post","type-post","status-publish","format-standard","hentry","category-events-other","tag-lord-of-the-rings-musical"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"LONDON (Reuters) - The Lord of the Rings went 21st century on Tuesday -- theatregoers can now purchase tickets for the London musical by mobile phone. 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