{"id":27651,"date":"2001-01-25T19:50:23","date_gmt":"2001-01-26T01:50:23","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/2001\/01\/25\/merchandising-for-kids-2\/"},"modified":"2008-05-10T11:44:57","modified_gmt":"2008-05-10T16:44:57","slug":"merchandising-for-kids-2","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2001\/01\/25\/27651-merchandising-for-kids-2\/","title":{"rendered":"Merchandising for Kids"},"content":{"rendered":"<p class=\"intro\">From: <strong>StocDred<\/strong><a href=\"http:\/\/www.theonering.net\/movie\/scrapbook\/large\/903\" target=\"NEW\"><img decoding=\"async\" src=\"http:\/\/img-www.theonering.net\/images\/kidscreen1-250101_sm.JPG\" alt=\"\" class=\"no-lazyload\" \/><\/a><a href=\"http:\/\/www.theonering.net\/movie\/scrapbook\/large\/904\" target=\"NEW\"><img decoding=\"async\" src=\"http:\/\/img-www.theonering.net\/images\/kidscreen2-250101_sm.JPG\" alt=\"\" class=\"no-lazyload\" \/><\/a><br \/>\n<a href=\"http:\/\/www.theonering.net\/movie\/scrapbook\/large\/905\" target=\"NEW\"><img decoding=\"async\" src=\"http:\/\/img-www.theonering.net\/images\/kidscreen33-250101_sm.JPG\" alt=\"\" class=\"no-lazyload\" \/><\/a>I found a LOTR article that you might not have access to&#8230; it&#8217;s in a great monthly magazine called Kidscreen. Kidscreen focuses on &#8220;reaching children through entertainment,&#8221; and always features articles\/news about kids broadcasting, software, movies, toys, properties and other products. It&#8217;s not available at newstands; I get the magazine because I work for a FOX TV affiliate. In the January 2001 issue, they have a multi-page article about the upcoming merchandising for the LOTR movies (and Star Wars, incidentally). Although there isn&#8217;t a great deal of specifics, here&#8217;s some tidbits I pulled out:- nice list of signed licensees; some of which I knew about, some I didn&#8217;t (Toy Biz, EA, Topps, Decipher, Playmates, Applause)- the three films will all be PG-13, but much of the merchandise is aimed at kids 7 and up- DVD\/video release will be 6 months after the movie opens- action figures could be in stores as early as July; most merch will be out a month before movie opensI&#8217;ve attached scans of the complete article so you can see for yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From: StocDred I found a LOTR article that you might not have access to&#8230; it&#8217;s in a great&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[18,138],"tags":[],"class_list":["post-27651","post","type-post","status-publish","format-standard","hentry","category-merchandise","category-old-special-reports"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-7bZ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/27651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=27651"}],"version-history":[{"count":0,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/27651\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=27651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=27651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=27651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}