{"id":27503,"date":"2001-07-03T18:29:16","date_gmt":"2001-07-03T23:29:16","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/2001\/07\/03\/media-watch-entertainment-weekly-24\/"},"modified":"2001-07-03T18:29:16","modified_gmt":"2001-07-03T23:29:16","slug":"media-watch-entertainment-weekly-24","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2001\/07\/03\/27503-media-watch-entertainment-weekly-24\/","title":{"rendered":"Media Watch: Entertainment Weekly"},"content":{"rendered":"<p class=\"intro\"><\/p>\n<div align=\"center\">RINGS MAGIC STRIKES AGAIN<\/p>\n<p><div align=\"left\">The film won&#8217;t be out for six months but canny Internet marketing and a lift gained from the Harry Potter frenzy have made JRR Tolkien&#8217;s Lord of the Rings trilogy best-sellers all over again.<\/p>\n<p>When a 90-second trailer for the first of three films called Fellowship of the Ring and due out in December &#8211; was shown on the web it was downloaded 350 million times in three months. And in the past year, fuelled by demand for &#8216;anything like Potter&#8217;, 1.7 million Tolkien books have been sold here.<\/p>\n<p>&#8220;It&#8217;s a nice thing for a book that&#8217;s 50 years old,&#8221; says the happy markeing director of publisher Houghton Mifflin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RINGS MAGIC STRIKES AGAIN The film won&#8217;t be out for six months but canny Internet marketing and a&#8230;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[138],"tags":[],"class_list":["post-27503","post","type-post","status-publish","format-standard","hentry","category-old-special-reports"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-79B","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/27503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=27503"}],"version-history":[{"count":0,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/27503\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=27503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=27503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=27503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}