“In today’s “Dagens Industri” (the Daily Industry), Sweden leading business paper, the columnist Jan Gradwall writes about the coming impact of LOTR.<\/i><\/p>\n
“‘The Lord of the Rings’, which is now becoming a movie, will without a doubt be the biggest media event of the year. No other contemporary cultural event will influence the time we live in to such a degree. All corporations who depends on trends, from Ericsson to H&M, will be effected by the waves from ‘The Lord of the Rings’.”<\/p>\n
Then he mentions the internet buzz, increasing book sales, the movie budget and other popular subjects. Ha also states that this is not a passing phenomena like over hyped movies like “Pearl Harbour” (“-Who cares a month after the premiere?”), but something that will be around for a long time to come.”<\/i><\/p>\n
Thanks Tomten<\/b> for sending that one in.<\/p>\n","protected":false},"excerpt":{"rendered":"
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