Oscar’s help came in handy over Easter weekend for “A Beautiful Mind,” “Monster’s Ball,” “The Lord of the Rings: The Fellowship of the Ring” and “Gosford Park.”
Universal’s “Mind,” which took home four wins including best picture, maintained its long-running presence in the top 10 with $4 million at 1,560 engagements in its 15th session. The three-day tally, good enough for eighth place, declined only 1% from the previous weekend.<\/p>\n
“That is spectacular performance for a movie that’s been in theaters for that long,” ACNielsen EDI VP Dan Marks noted.<\/p>\n
Lions Gate’s “Monster’s Ball” clearly benefited from Halle Berry’s groundbreaking actress win, with a 30% bump to $2.1 million at 675 playdates, pushing cume to $23 million. The distrib had added 137 engagements to the run.<\/p>\n
“It’s a very nice uptick, and it looks like we’re headed to $30 million,” said Lions Gate topper Tom Ortenberg.<\/p>\n
New Line’s “Rings,” which also picked up four Oscars, continued to perform impressively after 15 weeks in theaters, with $2.3 million at 1,120 engagements for a decline of only 3% and a 103-day domestic total of $301.2 million. The epic managed to maintain its drawing power despite leaving nearly 200 screens.<\/p>\n
Studio reps said inclusion of a trailer for the second seg — “The Lord of the Rings: The Two Towers” — also helped draw fans.<\/p>\n
USA Films’ “Gosford Park,” which won for Julian Fellowes’ original screenplay, declined 36% to $1 million at 545 engagements, but the pic had lowered its run by 35% as it left nearly 300 sites.<\/p>\n
“The big winners held up fairly well,” Marks added. “It’s not easy for them to do much better, given that the current crop is doing so well.”<\/p>\n
One Oscar recipient did not appear to reap significant rewards. Miramax’s “Iris,” which boasted a supporting actor trophy for Jim Broadbent, fell 37% to $361,000 at 220 playdates despite the addition of 16 screens.<\/p>\n
MGM’s “No Man’s Land,” which took home the Oscar for foreign-language picture, grossed $86,000 at 38 engagements to boost cume to $886,000. The distrib has not decided whether the run will be expanded.<\/p>\n","protected":false},"excerpt":{"rendered":"
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