I work part-time as a bookseller at Waldenbooks, a division of Borders International. Anyway, today I was intrigued to find a large white envelope lying upon my manager’s desk with a bright orange sticker with white lettering on the front proclaiming’Lord of the Rings<\/i> material inside.” The return address read as follows:<\/p>\n
Marketing Dept.
Houghton Mifflin
222 Berkeley St.
Boston, MA 02116<\/p>\n
Needless to say (me being a Tolkien fanatic like the rest of you) my curiosity was piqued. The package was already opened so I had no moral qualms about reaching inside and taking a gander at whatever treasure it might hold. I drew forth some curious items:<\/p>\n
1. A ‘Teacher’s Aid’ for helping to teach Lord of the Rings to students.
2. Something called a ‘shelf talker’ with a whole bunch of movie art and photos that’s meant to be put up in the fantasy section.<\/p>\n
I also found this EXTREMELY interesting letter which I photocopied and am now reproducing exactly…<\/p>\n
Houghton Mifflin HOT TITLE ALERT <\/p>\n
<\/i>THE LORD OF THE RINGS by J.R.R. Tolkien<\/p>\n
Now a movie from New Line Cinema!<\/i><\/p>\n
Dear Bookseller:<\/p>\n
J.R.R. Tolkien’s epic adventure THE LORD OF THE RINGS <\/b>is coming to a theater near you! The movie, directed by Peter Jackson, releases next year, but the trailer…<\/p>\n
…is in the theaters December 8th<\/b><\/p>\n
Tolkien sales spiked last spring after 10 million people<\/b> downloaded the film teaser released on-line.<\/p>\n
Please place the enclosed shelf talker in your fantasy section immediately! <\/i><\/p>\n
We’ve included the ISBNs of our best-selling Tolkien backlist to help you order up today; and please let us know if you’d like more Teacher’s Guides.<\/p>\n
Are you ready for the movie of the year?! Teacher’s Guide for THE LORD OF THE RINGS <\/b>For a complete, annotated listing of our best-selling Tolkien-titles, please visit our web-site: www.lordoftheringstrilogy.com<\/u><\/p>\n For the latest movie news, please visit: <\/p>\n www.lordoftherings.net<\/p>\n <\/u>To order, please contact your Houghton Mifflin sales rep or call \/ fax customer service at (800) 225-3362, Fax (800)634-7568<\/p>\n <\/b><\/font>————<\/p>\n That was the whole letter, and boy was I surprised when I read that whole December 8th part! The only New Line film I know of being released that day is the Dungeons and Dragons<\/i> films.<\/p>\n What happened to ’13 Days?’<\/p>\n Well, I quickly grabbed that letter, photocopied it, and retyped it. Now I pass it on to you all for judgment…<\/p>\n -Leonides<\/p>\n","protected":false},"excerpt":{"rendered":" I work part-time as a bookseller at Waldenbooks, a division of Borders International. Anyway, today I was intrigued…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[134],"tags":[],"class_list":["post-23058","post","type-post","status-publish","format-standard","hentry","category-old-spy-reports"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-5ZU","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/23058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=23058"}],"version-history":[{"count":0,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/23058\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=23058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=23058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=23058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Shelf Talker
Full-color, featuring movie art, ‘1<\/sup>\/2<\/sub><\/font>‘ <\/i>(ISBN: 0-618-13857-9 \/NC)<\/p>\n
16 pages with comprehension questions, vocabulary, discussion and essay topics <\/i>(ISBN: 0-618-12011-4 \/ NC) packs of 5<\/p>\n