{"id":22267,"date":"1999-06-24T11:03:24","date_gmt":"1999-06-24T16:03:24","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/1999\/06\/24\/more-on-the-tv-ad\/"},"modified":"2008-04-08T12:34:53","modified_gmt":"2008-04-08T17:34:53","slug":"more-on-the-tv-ad","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/1999\/06\/24\/22267-more-on-the-tv-ad\/","title":{"rendered":"More on the TV ad"},"content":{"rendered":"<p class=\"intro\">A very sick Xoanon here, (cough)<\/p>\n<p>I recieved this on good authority from sources at Houghton Mifflin, the dudes who made the TV ad.<\/p>\n<p>The ad has nothing directly to do with promoting the film in any way, nor did it use funds provided by anyone connected with the films. It was produced by<\/p>\n<p>Houghton Mifflin Company (US publishers of the works of Tolkien for over 60 years) in association with Ballantine Books (US publishers of the mass market<\/p>\n<p>editions) to promote Tolkien generally, and to promote the new, first time available in the US one-volume trade paperback we at Houghton have just released. The ad (for the moment) runs this week only on FX and the Sci-Fi network during The X-Files and Star Trek reruns.<\/p>\n<p>My spy over at Houghton Mifflin tells me that he&#8217;ll have more for me in days to come! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A very sick Xoanon here, (cough) I recieved this on good authority from sources at Houghton Mifflin, the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[35,149],"tags":[],"class_list":["post-22267","post","type-post","status-publish","format-standard","hentry","category-lotr-books","category-lotr"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"A very sick Xoanon here, (cough) I recieved this on good authority from sources at Houghton Mifflin, the dudes who made the TV ad. 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