{"id":16902,"date":"2001-11-17T10:35:08","date_gmt":"2001-11-17T16:35:08","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/2001\/11\/17\/fantasy-films-generate-magical-marketing-hopes\/"},"modified":"2001-11-17T10:35:08","modified_gmt":"2001-11-17T16:35:08","slug":"fantasy-films-generate-magical-marketing-hopes","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2001\/11\/17\/16902-fantasy-films-generate-magical-marketing-hopes\/","title":{"rendered":"Fantasy films generate magical marketing hopes"},"content":{"rendered":"<p class=\"intro\">Coca-Cola wants you to buy &#8212; er, live &#8212; the magic. That&#8217;s why the world&#8217;s largest soft-drink maker is pouring $240 million into promoting Harry Potter and the Philosopher&#8217;s Stone. It&#8217;s one of Coke&#8217;s biggest campaigns ever, on a par with the wheelbarrows of cash the company brought to the Sydney Olympics last year. [<a HREF=\"http:\/\/www.canada.com\/vancouver\/vancouversun\/story.asp?id={0186B5E1-9337-4E70-B79D-97068F8EBD0C}\" TARGET=NEW>More<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola wants you to buy &#8212; er, live &#8212; the magic. That&#8217;s why the world&#8217;s largest soft-drink maker&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[130],"tags":[],"class_list":["post-16902","post","type-post","status-publish","format-standard","hentry","category-old-main-news"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-4oC","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/16902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=16902"}],"version-history":[{"count":0,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/16902\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=16902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=16902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=16902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}