{"id":11708,"date":"2002-12-06T10:41:01","date_gmt":"2002-12-06T16:41:01","guid":{"rendered":"http:\/\/www.theonering.net\/torwp\/2002\/12\/06\/selling-rings-is-whole-new-quest\/"},"modified":"2002-12-06T10:41:01","modified_gmt":"2002-12-06T16:41:01","slug":"selling-rings-is-whole-new-quest","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2002\/12\/06\/11708-selling-rings-is-whole-new-quest\/","title":{"rendered":"Selling &#8216;Rings&#8217; is whole new quest"},"content":{"rendered":"<p class=\"intro\">LOS ANGELES (The Hollywood Reporter) &#8212; With the astounding success last year of the first installment in its &#8220;The Lord of the Rings&#8221; trilogy, New Line Cinema learned many things about the franchise that helped the studio develop an unconventional marketing plan for &#8220;The Lord of the Rings: The Two Towers,&#8221; which opens Dec. 18.  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