{"id":107711,"date":"2020-04-07T03:00:00","date_gmt":"2020-04-07T08:00:00","guid":{"rendered":"https:\/\/www.theonering.net\/torwp\/?p=107711"},"modified":"2020-04-06T21:25:29","modified_gmt":"2020-04-07T02:25:29","slug":"20-years-ago-today-the-lotr-internet-trailer-was-released-and-the-world-was-never-the-same-again","status":"publish","type":"post","link":"https:\/\/www.theonering.net\/torwp\/2020\/04\/07\/107711-20-years-ago-today-the-lotr-internet-trailer-was-released-and-the-world-was-never-the-same-again\/","title":{"rendered":"20 Years Ago Today, the LOTR Internet Trailer was Released and the World was Never the Same Again"},"content":{"rendered":"\n<p class=\"intro\">It is hard to believe that 20 years ago today, we got our first collective tease at what would become the greatest film trilogy of all time. (Yea&#8230;I said it.) <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player lazyload\" width=\"1170\" height=\"659\" data-src=\"https:\/\/www.youtube.com\/embed\/2UDTbQrOGa0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n\n\n\n<p>Way back on March 31st, 2000 &#8211; New Line sent out an update for those folks subscribed to their newsletter&#8230;footage was going to be released officially on April 7th. (<a href=\"http:\/\/archives.theonering.net\/perl\/newsview\/1\/954557440\" class=\"aioseop-link\">See our squee-worthy post from 2000<\/a>)<\/p>\n\n\n\n<p>The waiting game began. If you want to take a trip down memory lane, <a href=\"http:\/\/archives.theonering.net\/archives\/main_news\/4.05.00-4.11.00-headlines\" class=\"aioseop-link\">check out all of our headlines<\/a> from that timeframe. The child-like exuberance of our staff in anticipation of the trailer was unmatched. One particular enthusiastic staffer &#8211; some guy named Calisuri &#8211; even kept a daily countdown that eventually went into an hourly countdown. <\/p>\n\n\n\n<p>Then in the early hours of April 7th, the official website posted the trailer and our lifelong dream of seeing The Lord of the Rings on the big-screen become a reality. By the time Peter Jackson says &#8216;This is the time,&#8217; and the screen fills with an army of Uruk-hai, we could barely contain our joy. The Ring Verse is read while Carmina Burana builds the tension, and we all couldn&#8217;t get enough of the magic. <\/p>\n\n\n\n<p>TheOneRing.net staff immediately went to work on our <a href=\"http:\/\/archives.theonering.net\/movie\/preview\/page01.html\" class=\"aioseop-link\">Frame by Frame analysis<\/a>, and as you will see on that page, we kept updating for days and months afterwards. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"465\" height=\"609\" src=\"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2020\/04\/327.jpeg\" alt=\"\" class=\"wp-image-107712 no-lazyload\" srcset=\"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2020\/04\/327.jpeg 465w, https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2020\/04\/327-229x300.jpeg 229w\" sizes=\"(max-width: 465px) 100vw, 465px\" \/><\/figure>\n\n\n\n<p>The &#8216;internet trailer&#8217; for Lord of the Rings became the most downloaded preview in history and holds a special place in film history as a result. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"460\" height=\"800\" src=\"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2020\/04\/321.jpeg\" alt=\"\" class=\"wp-image-107713 no-lazyload\" srcset=\"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2020\/04\/321.jpeg 460w, https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2020\/04\/321-173x300.jpeg 173w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A trip down memory lane as we relive The Lord of the Rings internet trailer, released on this day in 2000. <\/p>\n","protected":false},"author":4,"featured_media":107712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,497,10,5,1287,20,150,74,496,498,149],"tags":[],"class_list":["post-107711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production-crew-news","category-production-directors","category-lotr-cast-news","category-lotr-movies","category-new-line-cinema-production-studios","category-new_zealand","category-tornarchive","category-jackson","category-production","category-production-studios","category-lotr"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.theonering.net\/torwp\/wp-content\/uploads\/2020\/04\/327.jpeg","jetpack_shortlink":"https:\/\/wp.me\/p1tLoH-s1h","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/107711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/comments?post=107711"}],"version-history":[{"count":2,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/107711\/revisions"}],"predecessor-version":[{"id":107715,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/posts\/107711\/revisions\/107715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media\/107712"}],"wp:attachment":[{"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/media?parent=107711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/categories?post=107711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theonering.net\/torwp\/wp-json\/wp\/v2\/tags?post=107711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}