TORn: Was there a particular trigger that made you want to spoof the MTA posters using Tolkien’s Middle-earth? Why Middle-earth in particular?
I had been thinking of doing some kind of art-work in the subway. I didn’t want to just put up a marker tag or sticker because it seemed too easy. I wanted to do something more challenging.
I observed that the MTA (Metropolitan Transportation Authority) was putting up a lot of advisory notices in the stations. People sometimes read them and sometimes didn’t — but everyone had to pass by them. That’s what inspired me to create the posters. I would mimic this phenomenon — place art in front of commuters who would have to look at it directly to see it’s true nature.
“But, what to post?” I asked myself. Other artists had put up fake advisory signs in the past. What could I do that was different? I spent days racking my brain and came up with nothing. So, I shelved the idea.
Dead Marshes by William Puck.Then one day, I was on the R train and had to be somewhere at 6pm. I had very little time and the train I needed to take was more messed up than usual: there was a delay because of a sick passenger … I had to wait to transfer to another train, but that train had mechanical problems … I had to take an express train past my stop and then had to back track to my original destination …
Finally, I climbed the stairs out of the station and into fresh air. I got to where I needed to be with moments to spare. Walking down the street I thought, “My God! Frodo and Samwise had it easier traveling to Mount Doom to destroy the One Ring, than I did traveling the subway today.” Of course, that is a complete exaggeration. But still, I was inspired. Every time I take the subway, it is an adventure. The Hobbit and The Lord of the Rings are considered the ultimate adventures stories. It just clicked right then and there for me.
I started looking at subway notices differently in the days that followed.
Instead of: “Because of a broken rail, there will be track work this weekend. Expect delays and take the 4 or 5 as an alternative route”; I saw: “Because of high Goblin activity, expect delays in service. Take an Eagle as an alternative route.”
