Put away the party hats. With a new year dawning, the holiday movie season has essentially come to an end. The big winner this year: The Hobbit. In the two weeks the film has been in theaters it has grossed $690 million.

TORn Editor’s note: Box Office Mojo is reporting that worldwide gross has passed $700 million. I’m not sure the numbers really matter at this point except to accountants, but that’s a lot chocolate chip cookies.

The film had the biggest opening of any of the Lord of the Rings movies with an $84 million weekend and it is well on its way to matching the grosses of the first three films which earned an average $900 million each globally.

That could eventually help The Lord Of The Rings become the second highest grossing franchise of all time behind Harry Potter.

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