Ads spoofing classic films such as Lord of the Rings, Jaws and Life of Brian thank consumers for supporting the industry. Heavy-handed commercials that run before films and DVDs reminding consumers that piracy is a crime are to be replaced with a positive message thanking viewers for supporting the industry in a series of ads spoofing classic films such as Jaws, Life of Brian and Lord of the Rings. The ads, part of an anti-piracy campaign called “You Make the Movies”, mark a shift by film and TV content owners from a “stick” to a “carrot” strategy in marketing their message about copyright theft. Campaign against film piracy tells moviegoers how precious they are
Campaign against film piracy tells moviegoers how precious they are
April 2nd, 2009 by xoanon
