Sebastian writes: Officially the first European quers started queing at 15.00 on Thursday in Malmö, Sweden. All of us are going to be here for the full 25 days. You can get more info at our website on www.lordofthefilms.com. The site will officially be opening during this weekend!

Update! Well it seems the Swedes were not the first ones after all. Kudos to Elrohir for allerting us to something we posted earlier here!

Sala Baker (Sauron), Brad Dourif (Wormtongue) and John Rhys-Davies (Gimli) are set to make appearances at Dallas Comic Con this weekend in Plano, TX (2000 E. Spring Creek Parkway). [More]

Taxpayers will have shelled out $8.5 million by March next year to promote Peter Jackson’s The Lord of the Rings trilogy, which has so far made more than $3 billion around the world. [More]

Sir Ian McKellen has added a new feature to his website: a scrapbook of his own pictures he took during his stay in New Zealand! Be sure to check it out here! Kudos to everyone who emailed this in!

Andy Serkis (Gollum) is set to make an appearance at Propworld Con this weekend in Stockholm. [Propworld.nu]

Ringer Spy Sara writes: I bought a packet of pringles in the UK today and they had LOTR images on the packet and they are running some sort of competition to win the computer game. I haven’t seen you post anything about it on the site so I thought I’d let you know! [More]