Coca-Cola wants you to buy — er, live — the magic. That’s why the world’s largest soft-drink maker is pouring $240 million into promoting Harry Potter and the Philosopher’s Stone. It’s one of Coke’s biggest campaigns ever, on a par with the wheelbarrows of cash the company brought to the Sydney Olympics last year. [More]

Serious music deserves serious reviewing, and there’s a website devoted to reviewing soundtrack music. Andreas Lindahl’s review gives it five stars [More]

Thanks to everyone for leading the way. You can now see some really nice LOTR:FOTR spots, one featuring Aragorn and another on the fellowship, check them out! [Fellowship.mpg] [Aragorn.mpg]