From: Eldar

Have you or anyone else seen the commercials on History channel(Canada)? One is for the Casa Loma exhibit, the other for the “Trivia Quest” that seems to involve Chapters, Burger King and a bunch of other companies. Both commericals use bits of existing trailers.

Mike sends along this story and a link of a new Tolkien inspired CD you can buy and bring joy to your ears. [More]

Fi noticed while doing her local shopping that Viggo Mortensen was on the cover of a box of Cheerios, endorsing a deal to collect a LOTR poster or calendar. Some UK ringer send me a scan.

Nah, only in the minds of some reporters at the Sunday Telegraph. This last week has been a splendid illustration of Terry Pratchett’s observation that a lie can run around the world before the truth can get its boots on. [More]

That estimable journal The Sunday Telegraph [UK?] reported here that Auckland, New Zealand was planning to rename itself ‘Middle Earth’ the week the LOTR films were released. Most other papers have reported that Wellington was the city hoping to rename itself while throwing the biggest whopper party to celebrate the release of the film.

I rang both city councils and they confirmed that if anyone’s going to be called ‘Middle-earth’ it ain’t Aucklan. We don’t get a lot of LOTR news in Auckland. LOTR is regarded as a merely Wellington local-interest news item in Auckland, which is a city that probably wouldn’t notice if Wellington invented an interstellar drive powered by cold fusion, installed a spindizzy and went round the solar system, other than to note that the Reserve Bank had been out of action for a week. Certainly LOTR-mania (as the Sunday Telegraph called it) doesn’t get this far north very often.

Last week I mentioned to a Wellington newspaper that I was involved in trying to set up a venture that would bring fans to NZ. I thought that would generate some useful local awareness. The amount of international attention it generated has left us a bit overwhelmed. [More]