“AOL has put Frodo front and center as today’s featured “AOL ad subscribers pay $20 a month to see”. The campaign, which will probably last only a day, has about 10 clickable photos, including some I haven’t seen. Gimli is wielding an axe about four times bigger than the one a Tolkien reader visualizes. Boromir is blowing his horn, not to the heavens, but rather like a clarinet. Hope you have access to AOL, ’cause the campaign won’t last long, maybe 24 hours.”

Thanks to Elfstain for that.