Just six weeks ago, it felt like a Rings of Power drought. Now every day there’s a new batch of interviews and reveals. These are via Time Magazine writer Eliana Dockterman. Dockterman was able to shadow and interview the showrunners and key cast at San Diego Comic-Con.

Below are summaries and links to four articles that emerged from that for your reading pleasure.

The Secretive, Extravagant, Bighearted World of The Rings of Power, the Most Expensive Show Ever Made

Tears are streaming down Ismael Cruz Córdova’s chiseled cheekbones. Somehow, hardly anyone notices. I’m at San Diego Comic-Con, halfway through 96 hours spent shadowing the cast and creators of The Rings of Power, Amazon’s highly anticipated Lord of the Rings prequel series. Tomorrow, franchise superfan Stephen Colbert will debut a trailer for the series to 6,500 screaming attendees, many wearing pointy wizard hats. But tonight, at a private dinner, journalists are getting an early preview of the video in a golden faux forest constructed by Amazon for the occasion.

After a day spent among the convention crowd in 80-degree heat, sweaty, sneaker-clad members of the press mingle with actors dressed in cocktail attire: Córdova has chosen a sharp suit with a black leather harness pulled tight across his chest. A 16-person choir and 25-piece orchestra—fronted by a violinist decked out in Middle-earth regalia—perform music from the series.

Read More

11 Rings of Power Secrets We Learned From the Cast and Creators

Spend some time in Middle-earth and you’ll learn a lot of secrets. I shadowed the cast and creators of the much-anticipated Lord of the Rings prequel series, The Rings of Power, for four days at San Diego Comic-Con in July. During my conversations with the showrunners, executive producer, and several members of the cast, I did my best to pick up clues about where the series may be headed—along with details about the immense production behind the epic saga.

and…

If you want to watch the series without knowing anything about what might happen in the show, know that this story contains minor spoilers. Stop reading now. But if you want some background on the series and how Payne and McKay cooked up a story from Tolkien’s notes, forge ahead. I’ve seen two episodes of the show, and the information in this story comes primarily from the appendices.

[Editor’s note: Having read the article, I don’t consider any of this to be much of a spoiler for anyone who’s been casually following press reports and has a passing knowledge of Middle-earth’s Second Age.]

Read More

The Rings of Power Exclusive: Producer Says Fan Theories About Sauron Are Wrong

Fans have spent months speculating when and how he might appear in the show. They’ve combed the various trailers and publicity shots. Some theorize that fans have already seen his image—or at least his Annatar guise. But executive producer Lindsey Weber told TIME the prevailing fan theories may be on the wrong track.

[Editor’s note: This is potentially a spoiler, though I think fandom very quickly discarded the Sauron identity theory that Weber discusses with Time. It would have been much more interesting to address the other (much more compelling) rumour that’s doing the rounds right now. Unfortunately, they don’t even touch on it.]

Read More

This Fan-Favorite Character Is Joining the Second Season of The Rings of Power

McKay and Payne leaned heavily on the appendices to The Lord of the Rings, which trace the rise of Sauron, the creation of the one ring, and the battle between Sauron and the last alliance of elves and men for the soul of Middle-earth. Elves are immortal in Tolkien’s world, so Lord of the Rings fans can expect to see familiar faces like Galadriel (Morfydd Clark) and Elrond (Robert Aramayo). (Both characters also appeared in Peter Jackson’s film trilogy.) But a fan-favorite character has been missing…

[Editor’s note: I guess this could be a minor spoiler for some so I’ve hidden the character’s name behind the link below just to be safe!]

Read More

TIME Rings of Power cover

Before we plunge into news junkets and global premiers, here’s one more look-back at SDCC 2022.

This was my 5th adventure with TORn for an experience that continues to be as overwhelming as it is incredible. Bookending Covid closures, the cons of 2019 and 2022 were completely different for TORn. Three years back we were in 20th Anniversary mode, and our panel of familiar faces brought both reminiscent nostalgia as well as the “rare good ballast” of Dispatches from Middle-earth that our faithfully devoted Comic Con fans love (hello the Button Lady!), as well as a discussion of the then far-off Rings of Power series.

Before

Roughly two decades earlier, the convention was a much smaller enterprise, and so were we. Hall H was just a room with a lot of seating capacity and a big screen. A handful of us presented on our panel and we didn’t have so much as a folding table on the exhibit hall floor. The Lord of the Rings films were a great big unknown for most not too far beyond the bounds of Tolkien fandom. Weta’s 1st line of FotR movie collectibles were on display at the Sideshow Toy booth while the Weta team wandered the floor like we did; I was shooting pictures with my mother’s digital camera and couldn’t get the date set right…

We could see the wave coming on some distant horizon. We knew we were building something, part of something. Something that crossed boundaries and minimized identities of nation, ethnicity, faith, gender, economic status, ability. The last thing we were thinking about was 2022.

A merry gathering

For me, this year’s Comic Con was absolutely an unexpected party. Two panels, a booth, and hosting the Prime Video Rings of Power fan event was not in the early forecast! Understanding the moment, TORn leadership reached out to fandom colleagues we met for the first time in person in London, inviting them to join our panels and staff our booth.

And they came! From London proper and destinations sprinkled throughout the US, they came by planes, trains, and yeah – automobiles. Planes dead on the tarmac, nasty weather, overnight flights, crazy transfers and rerouting, driving through 115 degree heat… nothing stopped these new friends from coming together to do what we love the most: celebrate the writings of JRR Tolkien.

Celebrate we did! And represent. And engage. Crowds at the booth were often five people deep, in an area dedicated to books that is usually pretty quiet by con standards. Willie (Knewbettadobetta) holding court alongside Matt (Nerd of the Rings) and Jed Brophy (Nori, orcs #5, 6 & 7, elf #5, Ringwraith, writer…). Kaitlin’s (Tea with Tolkien) calming presence. Kellie (author and Happy Hobbit) sharing her books and signing for her fans. Kris (Elf_boi) scripting the names of fans in elvish on an iPad. Lauren in her now-famous Galadriel cosplay. Chris (TORn Tuesday camera man and all-around ninja) tirelessly handling exchanges to move the small mountain of merch we had to sell. Cliff (our own Quickbeam) booming trivia with the voice of an ent. Tireless Justin (TORn Tuesday) seeming to be everywhere and nowhere, the nuclear power making it all happen.

Panels, halls and a party

This year we hosted not one, but TWO panels. Thursday’s set featured a more typical TORn offering, with Justin at the helm, engaging staffers Cliff, Kellie, Cathy (Garfeimao), and Josh (Collecting the Precious), and special guest Kris. Richard Taylor and Philippa Boyens kicked of the conversation with a War of the Rohirrim-themed welcome video! (Demosthenese interviewed Boyens recently re: WotR here.)

Straight from the panel this Took struck out to find the Day Before line for Hall H. Highlights: Hanging with LadyNico and her intrepid British Posse; scoring a ticket to see Shatner on Shatner from Cathy; late night blues with Varking and Knewbettadobetta, literally sleeping on the concrete wrapped in a thin blanket; meeting Dianne from our Discord; jamming to the disco cabs riding by (also a low-light); finally getting banded and marching to the next line.

As you may have heard, the Prime Video Rings of Power Hall H panel was astounding. Check out this piece by staffer Garfeimao for details.

Two hours after Hall H ended, it was time for our staff to report for duty at what promised to be the fan event of the weekend: the Prime Video party! Showrunners Patrick McKay and Lindsey Weber mingled with us after a special cast signing for holders of a Golden Mallorn (leaf) ticket. Actual costumes graced the hall, as you can see in this post by staffer Mithril. The event was spectacular, and being able to select cosplayers to meet the cast was truly memorable.

Sunday, TORn’s second panel was serious, funny, and exemplary. Moderated by Justin, the focus was on Middle-earth’s 2nd Age, and it was a whopper. Tolkien Professor Corey Olsen, Cliff, Willie, Anna Marie, and Matt held some serious court in a room fixated on every word. Time compression seemed to actually happen as a rich discussion of the 2nd Age’s known elements, and the wide open spaces between them inviting new storytelling, unfolded. Here it is!

TORn 3.0

This isn’t just a new era for Middle-earth storytelling – it’s a new era for Tolkien fandom too. After a long slog by many faithful and hard working staff, TORn 3.0 has bloomed! It’s incredible to be here. Hosting and sharing Comic Con with our friends in fandom enriched everyone’s experience and illustrative of how times have changed. We look forward to continued collaborations as the community swells and the influence of JRR Tolkien broadens through time and place. Forth Ringers!

Our friends at Weta Workshop were not at Comic-Con in San Diego last week, but that didn’t stop them from showing off some really cool stuff down in New Zealand, coinciding with the timing of SDCC. The items from the Collectibles Unleashed event ranged from their amazing Masters Collection series to those very fun Mini Epics. This year’s Masters Collection piece captures Frodo’s journey to destroy the Ring as he, Sam, and Gollum make it through the Dead Marshes.  This stunning piece is a 25-inch tall multi-layer collectible that gives you a full view of what each character was going through during this moment. It is currently in low stock and I’m sure with only 550 pieces available it will be gone quite soon. Not due to ship until the first quarter of next year, fans have plenty of time to save up the $2599USD required; or you can use Weta’s awesome payment plans to help break it down.

Continue reading “Collecting The Precious – exciting new releases from Weta Workshop, revealed in a virtual Comic-con 2022”

The Rings of Power at San Diego Comic-Con created a tsunami of cast interviews, video snippets and press write-ups. Unfortunately, they’re scatered all across the internet.

So some of the fine folks on our Discord server have been working assiduously to collate everything for easy reference. Courtesy of their hard work, everything we can find in one place for your reading and viewing pleasure. Big thank-you to Tim B. Ranatuor, WheatBix and Amaurëanna for getting all these links together!

The Colbert-hosted panel

CBR also has a nice write-up on the Colbert-hosted panel if you just want the highlights or prefer to read than watch.

The Q&A session

Part 1 (hosted by Pat Oswalt)

Part 2 (hosted by Tiffany Smith)

Part 3 (hosted by Felicia Day)

Media interviews

Note: outlets are listed in alphabetical order to make it easier to find your fave rave.

Black Girl Nerds

Interviews with Leon Wadham (Kemen), Lloyd Owen (Elendil), Sophia Nomvete (Princess Disa), Morfydd Clark (Galadriel), Sara Zwangobani (Marigold), Cynthia Addai-Robinson (Tar-Míriel), Ismael Cruz Córdova (Arondir).

Collider

Group interview with Charlie Vickers (Halbrand), Markella Kavenagh (Elanor ‘Nori’ Brandyfoot), Dylan Smith (Largo Brandyfoot), Sophia Nomvete, (Princess Disa), and Tyroe Muhafidin (Theo).

DEADLINE

Tyroe Muhafidin (Theo) mixed-area short interview

Daniel Weyman (The Stranger) mixed-area short interview

Morfydd Clark (Galadriel) mixed-area short interview

Charlie Vickers (Halbrand) mixed-area short interview

Ismael Cruz Córdova (Arondir) mixed-area short interview

Nanzanin Boniadi (Bronwyn) mixed-area short interview

Maxim Baldry mixed-area short interview

Den of Geek

E! News

Nazanin Boniadi (Bronwyn) interview

Benjamin Walker (Gil-galad) interview

Morfydd Clark (Galadriel) interview

ET Canada

Morfydd Clark (Galadriel) interview

Benjamin Walker (Gil-galad) interview

Ismael Cruz Córdova (Arondir) interview

Robert Aramayo (Elrond) interview

Nanzanin Boniadi (Bronwyn) interview

Entertainment Weekly

Group 1 interview (actual interview starts at 6 mins 17 secs)

Group 2 (actual interview starts at 8 mins 20 secs)

Gamespot

Sophia Nomvete, (Princess Disa) short mixed-area interview

@gamespotdotcom In The Rings of Power, dwarven Princess Disa will have a beard! Watch here.

Key cast individually elevator pitch their characters

@gamespotdotcom Wondering who’s who in The Rings of Power? Let the cast explain. Watch here.

IGN

Group interview with Charles Edwards (Celebrimbor), Cynthia Addai-Robinson (Tar-Míriel), Ema Horvath (Eärien), Ismael Cruz Córdova (Arondir), Daniel Weyman (The Stranger), Maxim Baldry (Isildur), Robert Aramayo (Elrond), Trystan Gravelle (Pharazon), Megan Richards (Poppy Proudfellow), Sara Zwangobani (Marigold Brandyfoot), and Owain Arthur (Durin IV)

Group interview with Benjamin Walker (Gil-galad), Lloyd Owen (Elendil), Leon Wadham (Kemen), Morfydd Clark (Galadriel), Nazanin Boniadi (Bronwyn), Charlie Vickers (Halbrand), Markella Kavenagh (Elanor ‘Nori’ Brandyfoot), Dylan Smith (Largo Brandyfoot), Sophia Nomvete (Princess Disa), and Tyroe Muhafidin (Theo).

IMDB

Group interview with Nazanin Boniadi (Bronwyn), Markella Kavenagh (Elanor ‘Nori’ Brandyfoot), Ismael Cruz Cordova (Arondir), and Benjamin Walker (Gil-galad).

Click here to watch.

JoBlo Celebrity Interviews

Individual interviews with Benjamin Walker (Gil-galad), Dylan Smith (Largo Brandyfoot), Markella Kavenagh (Elanor ‘Nori’ Brandyfoot), Leon Wadham (Kemen), and Nazanin Boniadi (Bronwyn).

The LA Times

Behind-the-scenes at SDCC stuff (might be paywalled!)

‘I can’t believe we’re doing this!’ ‘Lord of the Rings’ stars drink in first Comic-Con

The Times tagged along with ‘Lord of the Rings: The Rings of Power’ stars Sara Zwangobani, Tyroe Muhafidin and Owain Arthur at San Diego Comic-Con.

“I have never experienced a Hall H and I’ve been wanting to come to Comic-Con my whole life,” said Sara Zwangobani while riding in a van to the San Diego Convention Center to take part in the Comic-Con 2022 panel for her upcoming show, “The Lord of the Rings: The Rings of Power.” “These are my people! I can’t believe we’re doing this right now.”

Full article and-behind the-scenes video here.

Photos: behind the scenes at Comic-Con with the cast of ‘Lord of the Rings’

LA Times photographer Jay Clendenin embedded in the Rings of Power group for Comic-Con. He captured a full range of images from life inside the Comic-Con bubble, from cast members’ morning glam routine to the mayhem of Hall H to the afterglow of a successful bow at the year’s biggest fan gathering.

Full photo-essay here.

MTV News

Group interviews with Markella Kavenagh (Elanor ‘Nori’ Brandyfoot), Tyroe Muhafidin (Theo), Charlie Vickers  (Halbrand), Dylan Smith (Largo Brandyfoot), Sophia Nomvete (Princess Disa),  Daniel Weyman (The Stranger), Ismael Cruz Cordova (Arondir), Ema Horvath (Eärien), Maxim Baldry (Isildur), Charles Edwards (Celebrimbor), Cynthia Addai-Robinson (Tar-Miriel), Trystan Gravelle (Pharazôn), Sara Zwangboni (Marigold Brandyfoot), Owain Arthur (Durin IV), and Megan Richards (Poppy Proudfellow).

Showbiz Junkies

Ema Horvath (Eärien) interview

Charles Vickers (Halbrand) interview

Tyroe Muhafidin (Theo) interview

Megan Richards (Poppy Proudfellow)

Owain Arthur (Durin IV)

Nazanin Boniadi (Bronwyn)

Benjamin Walker (Gil-galad)

Markella Kavanagh (Elanor ‘Nori’ Brandyfoot)

Sara Zwangobani (Marigold Brandyfoot)

TV Insider

Group interview with Markella Kavenagh (Elanor ‘Nori’ Brandyfoot), Tyroe Muhafidin (Theo), Charlie Vickers (Halbrand), Dylan Smith (Largo Brandyfoot), and Sophia Nomvete (Princess Disa).

Group interview with Morfydd Clark (Galadriel), Benjamin Walker (Gil-galad), Lloyd Owen (Elendil), Nazanin Boniadi (Bronwyn), and Leon Wadham (Kemen).

“The set of Númenór, which they’d built on the back lot, is absolutely extraordinary,” Owen said. Wadham, who has worked in the same New Zealand studio on other projects, added, “I thought I knew what I was walking into. I turn up, and there was a city with a wharf with boats in water on the backlot. It was transcendent.”

Watch the full interview here.

Variety

Charles Edwards (Celebrimbor) interview

Robert Aramayo (Elrond) interview

Daniel Weyman (The Stranger) interview

Cynthia Addai-Robinson (Tar-Míriel) interview

Markella Kavenagh (Elanor ‘Nori’ Brandyfoot) interview

Dylan Smith (Largo Brandyfoot) interview

Charles Vickers (Halbrand) interview

Maxim Baldry (Isildur) interview

Morfydd Clark (Galadriel) interview

Tyroe Muhafidin (Theo) interview

Sophia Nomvete (Princess Disa) interview

Nanzanin Boniadi (Bronwyn) interview

Yahoo News

‘Lord of the Rings: Rings of Power’ cast on how they bonded

Watch the interview here.

Transcript

– It is here, Galadriel, the moment we feared.

KEVIN POLOWY: So, huge cast, but you guys spent a year and a half together–

MARKELLA KAVENAGH: Yes.

KEVIN POLOWY: –shooting this in New Zealand. What kind of bonding experience was that? I mean, you hear stories from the original trilogy, the hobbits all got matching tattoos. Did you guys get matching tattoos, by the way?

MARKELLA KAVENAGH: I was really close to getting one. Not that I know of, I don’t think there are any, but I wouldn’t rule it out. I mean, we’ll see. We’ll see.

KEVIN POLOWY: But what was the bonding experience like among you guys?

MARKELLA KAVENAGH: Well, we lived– we lived so close together. We were there for nearly two years. And we’d have dinners together. We’d go around to people’s places. We had karaoke nights. It was really– we had to be each other’s friends, family, and colleagues in a time where we couldn’t get to each our actual real life friends and family and colleagues. So it was quite an experience. Really, really grateful for the camaraderie, for sure.

BENJAMIN WALKER: Because we were kind of stuck together in New Zealand, and I was there with my family, we became the home where everyone came and had Sunday lunch every Sunday. And when other people were away from their families, it was a way to kind of bond with your castmates, but also have that familial attention, and just feel like a person. So that’s an honor to do. I mean, they’re all nice people, and I enjoyed hosting.

NAZANIN BONLADI: To be in New Zealand– if you’re going to be stuck anywhere, let it be New Zealand. And we understand how blessed we are, because we, at one point were the only show in the world that was filming, because we were in the safe haven that was New Zealand at the time there was no COVID there. So we are very, very fortunate.

And because of the pandemic, the island was shut off from visitors. So we didn’t get to leave the Island or come back, you know, or have visitors. So basically we were stuck there for a good part of two years. And we had to lean on each other and depend on each other. So by default we became family. And, you know, and that’s what a fellowship is, is people who have to sort of support each other through an adventure.

TYROE MUHAFIDIN: Every Sunday we’d go for dinners and things like that, and we’d always socialize, because we were sort of the only people we had. And we were all really, really there for each other in times that we needed each other. And it was really great. I was actually quite lucky because under 18 I’m allowed a chaperone, so I brought my mother along with me. And she kind of ended up being everyone else’s mom.

MEGAN RICHARDS: We had to become, not just each other’s colleagues, but friends and family and support systems. And it really did ring true. I have such a love for this cast, and I really hold them deeply within my heart. And we would have, like, dinners together, where like, 20 of us would try and like, get a table, which is impossible in a restaurant. You know, just so many things like that. And, you know, we’d like, go on holidays together or we’d have, like, Sunday lunches. And, yeah, no, we were really, really close.

LEON WADHAM: Yeah, there’s a true fellowship, no question. So many people came from all over the world and spent a lot of time far from their homes to make this. And I think that encouraged a strong bond. They had to create a family. Whereas I am an Aucklander? I was shooting in my home. And I didn’t start until the midpoint because it took the first half of the shoot to build Numenor. So by the time I met everyone, they were already a family, and they invited me in.

BENJAMIN WALKER: This is going to be the most eclectic fellowship we’ve ever seen, right. It feels like the series is progressing, when it comes to ethnicity, when it comes to gender. I mean, how much of a sort of like point of pride was that for you guys, as creators of this series to sort of– to bring new faces and a new world into this world that’s created, that’s existed for so long, but we’ve never seen look quite like this?

CYNTHIA ADDAI-ROBINSON: It’s a huge point of pride. I mean, I think we’re talking about a global show and a global audience. This is now the reality. This is not about taking the narrow view. And, to me, this is about inviting people in and being expansive. And if you’re going to tell this story in 2022, this, to me, feels like the only way to tell it, the only way to represent it. And I think people are going to be really happy.

They’ve been hungry to sort of see full representation in this world. Because at the end of the day, this story is very much about people of all different backgrounds coming together for a common cause, to fight the common enemy, and that very much relates to where we’re at today. So that, to me, is just, like, the natural progression of things. It’s just what I would expect it to be.

MARKELLA KAVENAGH: It’s just, you know, really exciting to have– for it to be more representative of the world that we live in. And I just hope that the industry, not just our show, but the industry just continues to become more inclusive and representative of the world we live in. So I’m really grateful to be a part of that.

NAZANIN BONLADI: Every woman has agency on this show. Every female character has– is not there to serve the male characters around her. But every one of us has autonomy in our storylines. I am not only the mother of a rebellious teenage son or in a forbidden romance with an elf, the very handsome Ismael Cruz Cordova, but I also am a healer and a leader of sorts in my own right.

MEGAN RICHARDS: It’s just nice. It’s just such an inclusive atmosphere. And, I mean, I can’t even– I can’t wait for the time when that’s not even a question anymore, you know. Like, it’s just so nice that the modern world that we’re living in today, it really is reflected within in the world that Jodie and Patrick have created.

NAZANIN BONLADI: I never, in a million years, thought that I would be in something like this. And now we’re hoping that when people watch Arondir and Bronwyn fall in love on screen that they can see a Afro-Latino man and a Middle Eastern woman fall in love and have a love story, and be romantic leads, and in this genre. And that means the world to both of us, and all the people of– marginalized people in our cast.

KEVIN POLOWY: Despite, you know, “Rings of Power” taking place in the Tolkien universe, fantasy world long ago with creatures of all types, there’s a lot of themes that are going to be relevant to what is actually happening in the real world. Like, what can you say about that aspect? Like, what is it about the show that reminds you of the reality that we all live in?

CHARLIE VICKERS: We all live with. Well, I think that’s the beautiful thing about Tolkien is that the essence of his work, sort of will forever be related to what we go through, and what endures in human life. There are stories within the show that are stories of hope and stories of love and stories of loss, and the fight between good and bad. And I think that within this vast world of high fantasy, it’s these human stories that sort bring you in and really make you feel things when you watch the show.

BENJAMIN WALKER: There are a lot of connections you can draw between refugees or the climate crisis. But I don’t– that’s not the intention of the show. It’s just Tolkien. He understood the human experience in a deep way, and that translates into his work.

TYROE MUHAFIDIN: Just sort of those ideas of, like, family, friendship, you know, sticking with the people you know and you love, and no matter what goes on, they’re always going to be there for you.

LEON WADHAM: Certainly in Numenor there is a hunger for legacy at all costs. And I don’t know how much more I can reveal about that, but certainly ambitious to a fault is something that is said about the people of Numenor. They’re really proud. They have big dreams. They want to leave an imprint on this land before their time on Earth is over. And not everyone on that island knows where to draw the line.

– There can be no trust between hammer and rock. Eventually one or the other, or she’ll be back.

Nanzanin Boniadi (Bronwyn) interview

“The Lord of the Rings: The Rings of Power” star Nazanin Boniadi teases what fans can expect in her character Bronwyn. May be geo-blocked depending on your location, but you can try watching it here!

Last night TheOneRing.net and Amazon Prime Video hosted a “Rings of Power” off-site party at San Diego Comic-con.

The setting was lovely and looked very Middle-earthy with trees growing inside the venue surrounded by moss, rocks, mushrooms, and even a few birds’ nests filled with eggssess, precious. Showrunner Patrick McKay joined the party, and TORN staffer Cliff “Quickbeam” Broadway talked Tolkien lore with him. Jed Brophy stopped by, too.

Golden Mallorn leaf tickets were given out at TORn’s Booth 1220 in the convention center for trivia answers. These ticket holders got to meet 20+ Rings of Power actors and have posters signed by them all. Five Middle-earth costume winners also got Mallorn tickets. Actual set-worn costumes were displayed throughout the venue, and immediately after the party, they were bubble wrapped and crated and flown back to the set.

Highlights of the food and drink that flowed throughout the evening were the blackberry sparkling cocktail and the mini poke ice cream cones surrounding a mountain from which smoke poured out.

An expanded trailer that does not disappoint was played in a separate room on loop.

It was a wonderful evening, and hopefully the first of many ”Rings of Power” parties. (Emmys party perhaps?)

#sandiegocomiccon2022 #amazonprimevideo #theoneringnet #lordoftherings #ringsofpower

November, 1977: In the United States, the National Broadcasting Company (or NBC – you know, with the Peacock) airs the first ever made-for-television Tolkien story, The Hobbit, by Rankin-Bass. I was just barely ten years old! Cost: $3M US.

Copyright 2001 Warner Brothers Entertainment

September, 2022: Throughout the world, Amazon Prime (you know, with the… thing) is programmed to broadcast the first two episodes of the Rings of Power, the first ever made-for-television live action Tolkien story spun from a literary foundation of The Lord of the Rings Appendices, promising a five season series with a total of 50 hours of showtime. Cost: $8B US.

45 years and $7,977,000,000 later, where are we now? Yeah, I know what you’re thinking, and I mean, besides me getting old.

SUPER EXCITED! And tantalizingly close, compared to 2017, when the show was announced.

Source: Amazon Prime

Quenching our Thirst

Now, after a parching, dehydrated, drought of a post-teaser-trailer-season, the marketing associated with RoP has finally begun to quench the thirst of fans throughout the world. As frustrating as it has been for many, it has been equally impressive: Amazon’s work for inhibiting unauthorized release of media, information, even rumor and urban legend regarding RoP has been impressive. Fans have feverishly picked apart the minutia of every image released in 2022, and one thing is clear: we are here for it!

This marketing strategy is very different than what we have experienced – and frankly, appreciated and been accustomed to – in the past. Many worry the approach has been a failure: 60 days from showtime, and no actual video footage has been shared with the public! Yet, I can’t help but imagine a war room of marketing wizards at work, meeting out exactly what is needed, and when, carefully calibrated to strike just the right measure of hype before the show streams in earnest.

Through the words, experiences, and perspectives of the London 30 who were summoned to England several months ago, the marketing wizards casts their spell. A series of images and articles continue to surface on the webs and in print, shared broadly between traditional media outlets, first web-generation Tolkien fan sites like TORn, and the newest of media formats: Reddit, TickTock, Twitter, YouTube… Influencers abound, and Amazon has them tapped. But will it reach enough consumers to tune in on September 2nd? And what is “enough?” We know more is coming at ComicCon, and eagerly await that and the rest.

One of three Empire Magazine covers

Author’s note: I’m thrilled to return to news posting here at TORn at the turn of this tide, and looking forward to sharing dispatches from ComicCon this month, and Rings of Power and all manner of Tolkien tidbits with you over the coming years. To stay informed with any breaking news (and plenty of rumors and speculation), and participate in the tantalizing build up to the show in real-time, join me and other TORn staffers Demosthenes, Justin, Kelvarhin and others, and the throng of this generation’s Ringers, in our very own Discord server: https://discord.gg/CTf6sGxR.

See you soon! Tookish bows.

Tookish is one of TORn’s first staff members after the Founding Four, serving as Senior Editor, assistant to Xoanon, lowbrow member of the Greenbooks team, Barliman’s chat moderator, and ComicCon panelist during the Peter Jackson LotR film series era.