As September 2nd draws ever closer, we’re seeing more and more glimpses of what is in store in Prime Video’s The Lord of the Rings: The Rings of Power. Most fans will already have seen the amazing images, and read the interviews, from the latest edition of EMPIRE magazine – including artist John Howe’s incredible snow troll sketch, which features on the cover of the special subscriber’s edition.

Back in early May, when staffers Justin and greendragon were invited by Amazon to join a group in London, to see footage from The Rings of Power and to talk with showrunners JD Payne and Patrick McKay, John Howe was also part of the gathering. There were gasps of delight from many in the audience when he was introduced; all were thrilled to have a chance to talk with such a legend. It was also reassuring to hear, from his own mouth, that Howe is actively involved in the design and creation of this new Middle-earth adaptation.

That same day, Prime Video also treated us to a closer look at three costumes from the show. Stay tuned for more from greendragon on what we saw and heard that day; we’ll also share posts from other sites, YouTubers, tiktokers and fans who were there. To start us off, here are Justin’s reflections:

[Continuing the high levels of secrecy around this show, there were no phones or recording devices allowed; therefore all quotations are paraphrased from notes & recollections.]

As the lights came up from the very first sneak peek at The Rings of Power footage (some of which we expect in the first proper trailer releasing at SDCC) the nervousness in the air was thick; not only from the thirty or so fans assembled, but also from showrunners Payne and McKay. Will we like them? Are they two of us?

“We were with you all refreshing TheOneRing.net every day for the latest news on Peter Jackson’s films!” McKay told us. These lifelong fans, Ivy League Yale educated, committed to their church, might be closer in disposition to JRR Tolkien than any filmmaker that has come before. They study every book, revision, note, letter, and interview Tolkien ever shared, to understand his motivations and inspirations. It is this thorough knowledge of the context of Tolkien that has inspired confidence from so many Tolkien influencers.

As the showrunners wrapped up the open-ended Q&A, the biggest surprise of the London trip occurred – artist John Howe walked out with a sketchbook in hand. He explained how he got involved, how much work has been put toward The Rings of Power, and took questions from an awestruck group of scholars, fans and podcasters.

“They just kept asking me to sketch things they were considering. There are 40 sketchbooks full of drawings for this show.” Howe then opened up his sketchbook to the original drawing of the ice troll. I find it very curious that our very first leak from the ROP set were photos of an icy mountain set, then leaks of a snow troll (instead of a cave troll), which carried through to the Super Bowl teaser featuring the troll, and now John Howe’s sketch. Did Amazon leak the icy set pics in the first place, as part of a long marketing game? Or is Prime Video responding to uncontrollable leaks and only revealing what’s already been hinted at? Howe did not turn the page to show any more drawings.

When asked how he keeps this new work separate from the award winning (and trademark protected) work with Peter Jackson, John Howe responded with incredible awareness and insight. “We are all professionals here in the room. You all understand running your business. Whether I’m designing for movies, or book covers, or a streaming show, there are creative briefs to respond to. But the people in charge also know what they are getting from all my previous work.” Howe went on to explain that the true creative separation from Jackson’s films is actually INSPIRATION in the new locations this show visits. “We’ve never seen the oceanic areas of Middle-earth, and it is incredibly exciting for me to discover the great seas and areas that haven’t been explored. That is the true departure from what has come before.”

While John Howe had a plane to catch, showrunners Payne and McKay hung around with fans for some social conversations in the lobby, where three actual costumes were on display. The two guys held their own in deep lore conversations with several Ph.D.s, such as ‘The Tolkien Professor’ Corey Olsen and Dr. Una McCormack. At any fan event full of world-leading-expert-podcasters, there is a tendency to weed out inauthentic creators with deep lore questions. Again, Payne and McKay held their own. There is a reason the reaction a few weeks ago was unanimously supportive of the showrunners: they know their Tolkien, and they know the lore.

The Rings of Power showrunner Patrick McKay suddenly confronted me in the lobby, as his conversation circle moved to catch up. Matt (Nerd of the Rings) was shocked at some of the things we talked about – secret things I’m still hesitant to reveal. McKay wanted to know how I felt about the footage. He was extremely interested in my honest opinion. He cares what we think, what our response is to the hard-earned work over the last three years, if we feel he’s doing right by Tolkien and by fans. My direct response was the footage “looked like it should”, as I wrote a few weeks ago. It wasn’t the overwhelming enthusiasm I think he wanted, but that’s the legacy this entire show is up against: the most awarded films in entertainment history make for a high bar set by New Line Cinema.

To close, here’s one exclusive comment I will share today: McKay was adamant that this sword (below) is NOT Narsil, despite our early spy reports from people who have laid eyes on scenes featuring this sword. We will find out what’s true September 2nd; but I can’t help but remember how adamant JJ Abrams was that Cumberbatch was NOT Kahn. The only job these showrunners had in Hollywood was working for JJ Abrams, before landing this dream gig in Middle-earth… 

The author of A Song of Ice and Fire (I live in hope that there will be more books!), George R. R. Martin spoke to The Independent during the Santa Fe Literary Festival.

During the chat, he spoke dismissively of the supposed rivalry between The Lord of the Rings: The Rings of Power and House of the Dragon (TLOTR: ROP is out from September 2 on Prime video, while HOTD debuts on August 21 on HBO).

The battle for fantasy supremacy. It’s The Rings of Power versus House of the Dragon — who will win? I don’t know why they always have to do that.

I hope both shows succeed.

Acknowledging his own competitiveness and desire to hopefully “succeed more”, he nonetheless declared that the existence of both was good for fantasy and science fiction and that he wants to see more such shows on television.

Got Tolkien news? Email spymaster@theonering.net.

Theo, played by Tyroe Muhafidin, has joined the list of characters now confirmed as denizens of the Second Age of Middle-earth in Prime Video’s upcoming Rings of Power series. Living with his mother, Bronwyn, in the village of Tirharad, we still know little about Theo’s story or character. We do know, though, that whatever is to come will be entwined with one of the more menacing weapons that Amazon has also revealed: a broken sword and possible family heirloom.

Tyroe Muhafidin as Theo. Credit: Ben Rothstein, Amazon Prime Video

We have seen this sword before, revealed in a series of hands-centric posters that Prime Video released in February. We are still left to speculate about the origin and nature of this broken heirloom – possibly marked by Black Speech – and how Theo and his mother come to possess it. Could this have been crafted by Sauron/Annatar during his seductive stay on Númenor? A remnant of a past migration of Black Númenoreans as they colonized Haradwaith to the south of Gondor? A family heirloom from an absent father, now consumed by a piece of jewelry more powerful than he bargained for?

Credit: Amazon Prime Video

With Theo’s arrival, we are beginning to see some facets of a fuller family in this branch of the storyline that the Rings of Power writers have been crafting. Bronwyn, played by Nazanin Boniadi, is a single mother and village healer, living in apparently rustic conditions with her son well to the south of more familiar Lord of the Rings landscapes. But we know there must be more, even without that broken sword. Bronwyn has a romantic connection with the Sylvan Elf Arondir, played by Ismael Cruz Córdova. (How does Theo feel about that?) And now we also know that Nazanin Boniadi can strike a classic “New Zealand is Middle-earth” pose with the best of our Second Age heroines.

Nazanin Boniadi as Bronwyn. Credit: Ben Rothstein, Amazon Prime Video

And again, we’re left with more questions than answers. Where is Bronwyn headed? Does her regal robe reveal that “village healer” is only a part of her story? Can we get some GPS coordinates for this shooting location? How many cosplay homages will this photo inspire?

Tyroe Muhafidin is a 16-year old Australian actor who has appeared in an array of short films and television series, including Dusk (2018) and Caravan (2019). This will be his first appearance in a major role.

Tyroe Muhafidin

Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. The series will launch on September 2, 2022.

One does not simply walk into Mordor, right? Well, now you can with this new fitness challenge app from The Conqueror. You can also run, cycle, or even swim your way to Mt Doom.

The Conqueror specializes in virtual fitness challenges that allow people to gamify exercise and map their progress to different virtual scenarios such as scaling Mt Fuji, or Mt Everest, or walking the Great Wall of China.

For their newest offering, they’ve teamed with Warner Bros. Consumer Products to give people the opportunity to virtually replicate Frodo and Sam’s mammoth trek all the way from Bag End in The Shire to the fires of Mt Doom.

The Conqueror's THE LORD OF THE RINGS Virtual Challenge Series
The Conqueror’s THE LORD OF THE RINGS Virtual Challenge Series.

There are five successive challenges in the new Lord of the Rings series, each unlocking the next as it’s logged and completed by participants on the app. The app uses a custom-made map of Middle-earth app to track and display progress, taking participants on an immersive journey to destroy the One Ring.

Basically, if you’re looking for Lord of the Rings fun while getting healthier and more fit, this could be just the thing for you. It does cost money, but it also comes with some pretty sweet swag as well.

You can check out the app and sign up here.

lord of the rings virtual challenge

Bootnote: When some fans reached out to us with news of this new LOTR-based fitness app, we decided to take the step of confirming its authenticity and reached out to The Saul Zaentz Company, the current holders of The Lord of the Rings merchandising rights. They have assured us that this is an official product that is properly licensed via Warner Bros. Consumer Products.

Posted by Staffer Demosthenes

Saul Zaentz Co., has filed two trademark applications covering a pair of phrases now associated with Amazon’s forthcoming TV series: “Rings of Power” and “The Lord of the Rings: The Rings of Power”.

The company is the current owner of exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. It also announced in early February that it was putting all those rights up for sale.

The trademark applications, which were filed with the European Union Intellectual Property Office (EUIPO) on April 5 through German intellectual property specialists Boehmert & Boehmert, cover a wide array merchandising for goods and services under different categories.

The EUIPO filing on “The Rings of Power”.

Closer examination of the two filings, however, reveal that the key crossover between the two seems to cover electronic downloadable and online games and trading cards under Nice categories #9 and #41.

Whether that indicates that a Rings of Power-associated video game might be in the works as part of some partnership with Amazon remains to be seen. But, since the Saul Zaentz Company holds in perpetuity the trademarks on all the characters and places in the Lord of the Rings and The Hobbit, it might have to be involved in merchandising deals.

The EUIPO filing on “The Lord of the Rings: The Rings of Power”.

The news of the filing first emerged on the Reddit forum Leaks and Rumours.

For Immediate Release: ‘The Lord of the Rings’ and ‘The Hobbit’ Rights Offered to Pioneering Fan Site, TheOneRing.net

BERKELEY, CA, USA — Pioneering fan site, TheOneRing.net, has been awarded the opportunity to officially bid to become part of Middle-earth. As announced in early 2022,  The Saul Zaentz Company reported its intent to sell its Tolkien holdings, which include movie, merchandising, gaming and live event rights to “The Lord of the Rings” and “The Hobbit”. The company hired investment bankers to manage the sale, and as part of the process, The One Ring, Inc, operating as TheOneRing.net, has been offered an exclusive 4-month window to become part of the buyers group. The extension was granted to allow the volunteer members of TheOneRing.net time to launch a ground-breaking and ambitious effort to give fans control of these historic properties.

“We realize the effort will be monumental, and the stakes are high, but if Frodo can take the Ring to Mount Doom, we sure as heck can get fans a chance to be stakeholders and advocates of Tolkien’s work.” 

Michael Regina, Executive Editor and Co-Founder
Gandalf and Frodo Hug in the Shire

TheOneRing.net will be launching this fundraising effort in the coming weeks via their website, social media platforms, and their newly minted Discord channel. (discord.gg/theonering). 

Multiple levels of participation will be offered, from US$5 to the max tier of $250,000,000. Perks will include original manuscripts of ‘The Lord of the Rings’ and ‘The Hobbit’ as well as celebrity experiences with the plethora of individuals who have entered the Tolkien sphere over the past 80 years. 

Kirsten Cairns, Senior Editor and Director of Partnerships for TheOneRing.net, who spearheaded TheOneRing.net’s previous successful crowdfund campaign, says:

“’The Lord of the Rings’ alone has sold nearly 150 million copies. If we can persuade those passionate fans each to donate at least $10 to this effort, we’ll be halfway there.”

The rights are expected to sell for an astounding $2 Billion with main competition coming from Universal (NYSE:UVV) and Amazon (NASDAQ: AMZN)

About TheOneRing.net
Founded in 1999 by a group of like-minded Tolkien fans so anxious for the coming Peter Jackson Lord of the Rings films that they were gathering up every scrap of production information to be found, TheOneRing.net continues today in bringing fans the latest news on the beloved figures involved in the making of the wildly popular Lord of the Rings movies, as well as the newest information available on upcoming productions, Tolkien-centered events, new publications, and fan gatherings.

About the Saul Zaentz Company
Based in Berkeley, Calif., Zaentz Co. is home to Middle-earth Enterprises, which handles its Tolkien-related licensing. Zaentz first made his name as the longtime leader of Fantasy Records, an influential jazz and rock label in the 1950s, ’60s and ’70s. He also produced such movies as “One Flew Over the Cuckoo’s Nest” (1975), “Amadeus” (1984) and “The English Patient” (1996), all three of which earned Oscars for best picture.

TheOneRing.net appears today, April 1st, at WonderCon in Anaheim – join us there at 4.30pm PT (in room North 200A) to learn more about this incredible opportunity. Click here to find out how you can be part of the campaign!