The image at right, part of Lee’s analysis, is certainly food for thought.

I know I’m late to this party, but I finally got around to seeing The Hobbit: An Unexpected Journey after hearing much belly-aching over how the story of a single book is split into three separate movies: it seems like a blatant cash grab by the studios, a cynical move that put franchise movie economics ahead of things like storytelling and pacing.

After seeing the movie, I can definitely sympathize with these complaints. It felt slow at times, particularly during the multiple expository scenes in the first half and the interminably long action sequence in the second half. Most importantly, I felt like the story didn’t advance far enough to justify taking up an entire movie on its own, especially compared to the Lord of the Rings movies.

So me being me, I decided to put this issue into quantitative terms. Specifically, I wanted to compare the length of the Hobbit movie to that of the source text, and run the same analysis for the three Lord of the Rings movies.

[Read More]

Some you might have already read, some may be an eye opener.

New production video coming soon!

Peter Jackson’s daughter Katie Jackson indicated on her Twitter account on June 9 that “the next Hobbit production vlog will be up within the next 2 weeks”. So it seems we’ll have more to chew over by June 23 at the latest.

Update on the Wellington Premiere kerfuffle

A lot of people were disappointed that Wellington would not be getting the premiere for Desolation of Smaug.

Speaking with TVNZ, Wingnut Films spokesperson Matthew Dravitzki said was never an intention to hold all three world premieres for The Hobbit in New Zealand.

He said: “with the Lord of the Rings trilogy, the first film was premiered in London, the second film was premiered in New York, and the third film was premiered in Wellington.” A location for the premiere has not yet been confirmed.

Hobbit cast and crew react to Happy Hobbit

Our own Happy Hobbit video bloggers recorded a live reaction video to the Desolation of Smaug trailer. Peter Jackson apparently stumbled upon it and posted it up on his own faceborg page. But then he went one better and pulled together Evangeline Lilly, Orlando Bloom, and Lee Pace (in costume!) and filmed their reaction to to our own Kili and Fili’s reaction.

We think it’s pretty funny — check out the video evidence at the bottom.

Also, TORn staffer Rasputin the Evil Balrog notes that you’ll see Lee Pace is wearing a completely different crown than the one he’s been wearing in every other scene we’ve seen him in. She writes:

‘Obviously the tall “Evening Wear” version is not convenient for battle, so the “Day Wear” circlet comes out along with his full-on armor. He must’ve been in the middle of shooting some Battle of Five Armies goodness with his dirty face and all. Interesting that Orlando and Evangeline are not wearing armor.’

Part of a deal signed with Warner Bros and New Line Cinema said at least one of the world premieres had to be held in New Zealand.

Jackson’s spokesman Matt Dravitzki this morning confirmed the second premiere would not be held in New Zealand this year.

EDIT: This writer’s interpretation is that this means that the world premiere won’t be held in Wellington, not that it won’t host a premiere event at all. If there’s a clarification of this slight ambiguity, we’ll let you know.

[Read More]

The studios behind the film (Warner Bros., New Line, MGM) issued a press release to make the announcement.

Dan Fellman, President of Domestic Distribution said in the release, “We could not be more proud to have reached this amazing benchmark. Together with our partners at MGM and New Line, everyone at Warner Bros. congratulates Peter Jackson and his entire cast and crew on the extraordinary success of this film.”

Veronika Kwan Vandenberg, President of International Distribution, Warner Bros. Pictures said, “From Berlin to Beijing, it is so gratifying to see how the release of ‘The Hobbit: An Unexpected Journey’ has been such an event with audiences around the world. We know that moviegoers everywhere are already excited about the next film, as are we.”

The 14th film to do so pass the $1 billion mark was 2012′s “Skyfall,” a James Bond film. Ironically, the two films were the highest profile casualties of studio MGM’s debt crisis. The financial trouble of the studio, which has distribution rights to the Hobbit films and is home of the James Bond franchise, pushed both movies back. “The Dark Knight Rises,” and “Marvel’s The Avengers,” were also released in 2012 and are in the select box office club as well. “The Lord of the Rings: The Return of the King,” is another one of the films.

TheOneRing.net wrote on January 4 that the reports of the film’s financial disappointment were premature and wrong.

Next to the U.S., the top markets are Germany with $90 million, the U.K. with $84.3 million, France at $44.9 million, Australia’s $44.3 million and Russia’s $43.8 million. China with $37.3 million in 10 day has a chance to move past several of those films.

The next film in the series, “The Hobbit: The Desolation of Smaug,” is scheduled for release Dec. 13 and “The Hobbit: There and Back Again,” has recently been moved to Dec. 17, 2014. TheOneRing will have grass roots line party events for both films around the globe and hopefully Oscar night parties in Los Angeles for both as well.

Earlier this month the Ombudsman ordered the Government to release documents about the deal it struck for the movies. Warner Bros’ New Line unit warned that the ruling jeopardised future film-making in New Zealand.

In a statement Jackson today said he welcomed the release of the documents, which he hoped would end “unfounded conspiracy theories” that a Hollywood studio had been dictating terms to a sovereign government.

[Read More] | [View the documents]

The New Zealand Ombudsman has ordered the Government to release documents about the deal it struck to ensure the Hobbit movies were made in the country.

The Government secured the three movies by changing employment laws and beefing up the tax rebate sweetener for the productions, resulting in an additional $25 million in incentives for Warner Bros.

Unions fought the law changes and the Labour Party accused the government of chequebook legislation.

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Burbank, CA, February 5, 2013

The screenplay for “The Hobbit: An Unexpected Journey” is by Fran Walsh & Philippa Boyens & Peter Jackson & Guillermo del Toro, based on the novel by J.R.R. Tolkien. Jackson also produced the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh. The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Boyens and Eileen Moran serving as co-producers.

New Line Cinema and Metro-Goldwyn-Mayer Pictures Present a WingNut Films Production, “The Hobbit: An Unexpected Journey.” All three films in “The Hobbit” Trilogy, also including “The Hobbit: The Desolation of Smaug,” and the final film, “The Hobbit: There and Back Again,” are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.

“The Hobbit: An Unexpected Journey” was released on December 14, 2012, with the second film, “The Hobbit: The Desolation of Smaug,” releasing December 13, 2013, and the third film, “The Hobbit: There and Back Again,” slated for July 18, 2014.

BLU-RAY AND DVD ELEMENTS

“The Hobbit: An Unexpected Journey” Blu-ray Combo Pack, Blu-ray 3D Combo Pack and DVD Special Edition contain the following special features:

• Start of Production
• Location Scouting
• Filming in 3D
• Post-production Overview
• Wellington World Premiere

BASICS

PRODUCT                                                                             SRP

Blu-ray Combo Pack                                                                $35.99
Blu-ray 3D Combo Pack                                                          $44.95
2-Disc Amaray Special Edition (WS)                                        $28.98

EST Release Date:  March 12^th, 2013

Standard Street Date: March 19^th, 2013

DVD Languages: English, Latin Spanish, Parisian French

BD Languages: English, Latin Spanish,

DVD Subtitles: English SDH, Latin Spanish, Parisian French

BD Subtitles: English SDH, Latin Spanish

Running Time: 169 minutes

Rating: Rated PG-13 for extended sequences of intense fantasy action violence, and frightening images

DLBY/SURR   DLBY/DGTL   [CC]

About Warner Home Video

Metro-Goldwyn-Mayer Inc. is a leading entertainment company focused on the production and distribution of film and television content globally.  The company owns one of the world’s deepest libraries of premium film and television content.  In addition, MGM has investments in domestic and international television channels, including MGM-branded channels. For more information, visit www.mgm.com

A fake DVD cover for Hobbit: An Unexpected Journey?

A cover for the DVD and Blu-ray version of “The Hobbit: An Unexpected Journey,” has been making the rounds on the internet. The design, as you can see, features Martin Freeman as Bilbo Baggins as the most prominent figure with Gandalf and Thorin Oakenshield close behind. The other dwarves sneak into the image but not prominently.

It is possible this image was leaked from the studios involved but it seems unlikely and this image isn’t a powerful “buy me” image from the movie. No word from any official channels has surfaced to say this is or isn’t fake so we advise not accepting it as the gospel truth at this point.

If any excellent photoshopping readers out there want to produce some imagined blu-ray covers it would be fun to run a collection of them here, so if you have a submission send them over to Spymaster@TheOneRing.net.

Dates for the initial offering are reported as March 19 with an Extended Edition in October but nothing official has been announced. The film will still be available in some theaters at that point. Date posted by retailers like Amazon are not reliable and have included books that haven’t been written yet previously. When official dates are released, you will find them reported here.

I will be dismissed as a website-contributing fanboy of course. I couldn’t possibly have a love for fantasy literature and Tolkien and an appreciation for the fantastic in cinema and still be objective. So decide for yourself if my viewpoint is skewed, but I think I am being objective, I am certainly not the only writer around who has his bare bias showing. It seems clear that some writers were rooting for and proclaiming failure prematurely.

None of this would matter except that bad buzz around a film does affect the film’s earnings. Bad reviews (more on that later) and then bad performance likely convinces casual viewers to stay away. These aren’t presented as opinions but as news with expert analysis.

Don’t believe me about the doom and gloom? I have some samples below:

Weekend Report: ‘Hobbit’ Plummets, Holds Off Slew of Newcomers
“Even though it did hold on to the top spot, though, The Hobbit’s performance was underwhelming. The Peter Jackson-directed Lord of the Rings prequel plummeted 57 percent to an estimated $36.7 million for a new total of $149.9 million.”

From: The Numbers.com
“The Hobbit: An Unexpected Journey didn’t hold on as well as predicted falling 56% according to studio estimates to $36.94 million over the weekend for a total of $150.10 million after two. It should get to $250 million in the end, which is a solid number given the film’s production budget. However, it’s not a monster number, and many thought it would be a monster hit. Explaining why this happened will take some time, but the weaker than expected reviews is a good place to start. Another possible reason is just too much hype.”

Another possible explanation is that you, Mr. Writer, were wrong.

The story sounds pretty reasonable, right? Except it isn’t and the sites where they originated, should know better. Folks on message boards were following his lead though, dubbing the film “The Flobbit” or “The Floppit” due to its perceived and inaccurate failures.

Remember those midnight screenings in mid-December that gave The Hobbit the largest ever December opening? That was never going to be duplicated the following weekend. But numbers are numbers right? Well yes, but numbers in perspective are even better numbers.

So Hobbit dropped 56% on the weekend. A plummet? Not when compared to the other top movies of the year. The Avengers dropped 50% and became the biggest blockbuster ever, The Dark Knight Rises dropped 61% (amidst a horrible shooting) The Hunger Games 61%, Skyfall 53% and the last Twilight film 69%. Those are currently the biggest films of 2012 financially. While “plummet” might be dictionary accurate, it is just exactly what could have been expected, especially in the busiest shopping weekend of the year. And for the record, to fully disclose, I liked all of those films save one, so I am not rooting against films financially. So yes, all the box office websites and film news reports should know better but mostly reported that it was disaster for The Hobbit. False.

There is another factor, just as important at work here. It was pre-Christmas weekend and movies perform much differently during that season. Films that open on the holiday work differently than films that open on traditional Fridays. Movie-business wisdom suggests, with a term called “multiples” that a film might make two or three times its opening weekend for the life of the movie. Christmas movies are “guaranteed” to make four times their opening and can hope for five or six times that number. The weekend before a Christmas-Eve Monday was way down at the box office for obvious reasons: People were busy getting ready for the holiday. Grocery stores and malls were packed, megaplexes suffered. Again, box office tracking websites should know better.

Here are some other samples including the first one from the guy who gets on CNN and lots of other places to be the “box office expert” talking head and advertises that widely. Again, I expect experts to know better and he was defending its numbers, call the box office “tough” a little prematurely.

‘The Hobbit’ and Its Tough Box Office Journey
“Despite a record-breaking opening, The Hobbit: An Unexpected Journey experienced a significant 57% drop off in its second week, bringing in an estimated $36.7 million, with an $8,952 per screen average. This brings The Hobbit’s ten-day gross to $149.9 million, tracking about 8% behind The Lord of the Rings: The Return of the King’s ten-day gross.”

Box office update: ‘The Hobbit’ plummets to $10.2M on Friday
“Sure, The Hobbit: An Unexpected Journey set a December record last weekend when it opened with $84.5 million, but after eight days in theaters, it’s now clear that the Lord of the Rings prequel is running well behind the final LOTR film, The Return of the King, which earned $377.8 in 2003 — without 3D and IMAX surcharges.

“The Hobbit dropped by a huge 73 percent from its first Friday to $10.2 million yesterday, which puts it on pace for a $33 million weekend . . . but The Hobbit is falling much faster, and it will need to hold up remarkably well over the holiday to have a shot at $300 million domestically.”

After 21 days in release the film will sit at $250+ million domestically with two thirds of its audience being from non-U.S. outlets with $514 million, bringing the total to comfortably over $760 million in three weeks.

Disaster averted, $300 million in sight.

After the second weekend and its reports of plummeting, the film finished in third place on Christmas to two movies with Christmas openings: Les Miserables and Django Unchained. More disaster reported. The Hobbit was again “fading fast” and destined to not only wind up a disappointment, but would it force the studios to force Jackson to make shorter films?

Ho-hum. By the weekend, The Hobbit was back on top winning its third weekend in a row while those two films came down off their debut highs. In full disclosure, I liked both of those films a lot too which brings us to another problem.

The reporting of box office totals comes full of Movie X vs. Movie Y drama but is rather ridiculous. Skyfall just passed the $1 billion mark, the 14th film ever to do so worldwide, but it didn’t “win” a chain of incredible weekends. It was an entertaining film with beautiful cinematography that people (including Hobbit viewers) liked and told friends about. I know the competition aspect of movie vs. movie is just too hard to pass up, but it doesn’t work and isn’t fair but it is effective at creating false drama and gets considerable clicks. I don’t attend one movie and see it as a victory over another film I didn’t see. Make all good movies, we will see them all.

While I am complaining, writers also should stop calling The Hobbit part of the LOTR series because it isn’t, and as the Tough Hobbit Journey story above wisely pointed out, it should be thought of as its own series. The Hobbit is also not a prequel, invented after-the-fact, to make more story or explain anything. It stands on its own and did so before there was a LOTR and was written first. Preaching to the choir here, I know.

Here are some examples:
“However, The Hobbit did suffer the biggest second weekend drop (57%) of any movie based on J.R.R. Tolkien’s Middle-earth series.” - IGN

“The Hobbit: An Unexpected Journey once again dominated the overseas box office this weekend, though its noticeable drop suggests it doesn’t have any chance of it matching Return of the King in the long run.

“The Hobbit’s overseas total reached $288.5 million, and worldwide is now at $438.6 million. While it will hold well through the end of the year, it does now seem certain that the movie will fall well short of $1 billion worldwide.”  - BoxOfficeMojo

So really? It isn’t Return of the King? Rather than report The Hobbit is making serious bank, despite your dire predictions,  and it performed well though the holidays, the story is its failure to make $1 billion? And, if that were the point, with “only” $250 million to go to reach that number, when is it no longer “well short” and are we sure that will not happen? It is destined to have much less staying power than, say, Skyfall? Whatever the right and wrong of it all, I think the $600 million invested by movie studios in a product that has a three-year-yield window, would be pretty happy with a $750+ million earned in 21 days.

Next week we will be treated to tales and headlines of how the latest Texas Chainsaw Massacre movie “slays the competition” at the box office, unless it doesn’t finish first and then we can read how it was slain by other films, perhaps including The Hobbit.

The third film will be a test of Thorin’s Oakenshield’s character.

None of this really matters for those who simply like the movie. Once the film is on safe financial footing, and the studio is happy to let Jackson do his thing twice more, who cares? Well I do for one. Accuracy is always important. Not shorthanded, easy reporting, but actual accuracy. That comes from my background as a journalist and as a film aficionado. From the same place comes my belief that word choices, like “plummeted” do matter. If you use that in a headline (and writers of stories often do not write headlines) make sure it really means that and it is accurate and isn’t just there to grab extra clicks.

TheOneRing.net and I don’t make any extra money from The Hobbit since we make none at all to begin with. I really hope all good films always find an audience and empower filmmakers to tell stories. (Speaking of movie goers, another topic for another day is my belief that critics are completely, wildly out of touch with film audiences but nobody needs to hear that rant – or let me know if you do.) But permit me one final point, that is directed very squarely at Warner Bros., MGM and New Line and the production company behind The Hobbit.

Dear studios and Team Jackson:
Please do the following if you want to make more money and at the same time  want to throw fans a bone:
Send, to be added to digital copies of your digital movie, a teaser trailer for The Hobbit: The Desolation of Smaug. People want to watch your movie again and again but reward them for repeat viewings with some idea of what is in store next December. Tack it on after the credits so folks can enjoy the film, sit through the credits and then thrill with the promise of things to come. You managed it almost a decade ago with the LOTR films, so no excuses. If you have a will, you can do it again and it would win a lot of hearts and minds.

TORn Editor’s note: Box Office Mojo is reporting that worldwide gross has passed $700 million. I’m not sure the numbers really matter at this point except to accountants, but that’s a lot chocolate chip cookies.

The film had the biggest opening of any of the Lord of the Rings movies with an $84 million weekend and it is well on its way to matching the grosses of the first three films which earned an average $900 million each globally.

That could eventually help The Lord Of The Rings become the second highest grossing franchise of all time behind Harry Potter.

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To date, the blockbuster has earned an estimated $179.7 million in the USA. In addition, on the heels of its record-breaking release in Australia — the biggest Boxing Day opening of all time — the film has grossed an estimated $344 million internationally. The global total is $523.7 million, and steadily climbing.

Dan Fellman, Warner Bros. President of Domestic Distribution, said: “We are extremely gratified by the response of moviegoers who love the film and, in many cases, are taking this terrifically entertaining ‘Journey’ to Middle-earth more than once. We anticipate that positive word of mouth and repeat viewings will continue to result in strong returns well into the New Year.”

Veronika Kwan Vandenberg, President of International Distribution, Warner Bros. Pictures. said: “These fantastic box office numbers demonstrate that the film’s playability has no borders. Peter Jackson has created a truly global event with a film that thrills audiences in any language. Warner Bros. joins our partners at MGM and New Line in congratulating him, his cast and crew, and everyone involved in this film on this milestone.”

All three films in The Hobbit trilogy, including The Hobbit: The Desolation of Smaug, and the final film, The Hobbit: There and Back Again, are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.