Chinese The Lord of the Rings Trilogy fans were highly anticipating this past weekend as Peter Jackson’s ‘The Fellowship of the Ring‘ was due to re-release nationwide – in glorious remastered 4k.

Unfortunately, due to the last second approval by government officials, many Chinese venues did not get the print in time and screenings had to be canceled. Here’s the wrap up from The Hollywood Reporter:

It was another bizarro weekend at the Chinese box office.

The long-anticipated return of Peter Jackson’s The Fellowship of the Ring finally arrived Friday in vividly remastered 4K. But official permission for the rerelease from China’s regulators came so late — just one full day in advance — that marketing for the movie was mostly nonexistent and scores of digital prints failed to reach cinemas on time, forcing a wave of cancelations and refunds to angry customers throughout Friday and into Saturday.

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The Fellowship of the Ring, meanwhile, limped into fifth place with just $4.1 million. The opening results for the fantasy classic are a keen disappointment compared to the recent performance of James Cameron’s Avatar, which opened to $23.7 million when it was rereleased in China in March. The perennial appeal of the Lord of the Rings franchise could help Fellowship mount a healthy hold though, much as Avatar did (Cameron’s film has climbed to $60.2 million in second-run sales). Warner Bros. also will get a do-over later this month — assuming all goes to plan (always a big “if” in China) — when Jackson’s The Two Towers re-releases on April 23. Regulators have indicated that the franchise closer The Return of the King will also get a second run in China, but the film — worryingly — still hasn’t been given an official release date.

Hollywood Reporter, April 18th 2021 ‘China Box Office: ‘Lord of the Rings” Derailed by Logistical Issues

Amazon will get an additional 5% from more New Zealand’s Screen Production Grant, Reuters reports today.

(Reuters) New Zealand said on Friday it has agreed to give Amazon (AMZN.O) extra rebates on its expenses for the filming of “The Lord of the Rings” TV series in the country, hoping to reap multi-year economic and tourism benefits.

Amazon will get an extra 5% from New Zealand’s Screen Production Grant in addition to the 20% grant the production already qualifies for, the government said in a statement.

Amazon is estimated to be spending about NZ$650 million ($465 million) filming the first season of the show, for broadcast on its Amazon Prime streaming platform, meaning it would be eligible for a rebate of about NZ$162 million ($116 million), the government said.

“The agreement with Amazon … generates local jobs and creates work for local businesses,” Economic and Regional Development Minister Stuart Nash said in a statement. “It will enable a new wave of international tourism branding and promotion for this country.”

The first season entered production in Auckland last year with more than 1,200 people employed. Approximately 700 workers are indirectly employed by providing services to the production, the government said.

U.S.-based Amazon media officials weren’t immediately available for comment outside regular U.S. business hours.

($1 = 1.3976 New Zealand dollars)

Guest writer Matthew Bossons brings us this fascinating look at how Tolkien fandom has made its way to China; and he reflects on whether Amazon’s upcoming Middle-earth series is likely to find fans there.

Panjiayuan is Beijing’s biggest and best-known antique market, regularly attracting orc-like hordes of tourists and locals alike to wander the warren of booths and stalls, both indoor and outside. All manner of old and made-to-look-old items are on offer here: jade carvings, stone Buddha statues, ancient coins, Chinese Communist Party pins and propaganda posters, replica Korean war medals and mounds of books. 

On a brisk October day, while standing at a hawker stand specializing in old Chinese books – mostly Chairman Mao’s iconic ‘Little Red Book’ – I came across a curious title: The Art of The Lord of the Rings by J.R.R. Tolkien, in English-language and hardcover form. The book, a collection of sketches and maps made by Tolkien, was published in 2015 and compiled by Wayne G. Hammond and Christina Scull – both well-known scholars of the ‘father of high fantasy.’

Cover of 'The Art of the Lord of the Rings by J.R.R. Tolkien' - by Wayne G Hammond and Christina Scull
Continue reading “From Middle-earth to the Middle Kingdom: How Tolkien’s Grand Mythos Found Its Way to China”