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Hobbit movies triple Matamata area tourist spend

December 1, 2014 at 8:19 am by Demosthenes  - 

The mill at Hobbiton Movie Set

The mill at Hobbiton Movie Set

Matamata and its surrounds are really popular with the tourists, according to a new report.


The Hobbit trilogy of movies has had a big impact on tourist spending in one North Island region, new figures suggest.

The Ministry of Business, Innovation and Employment (MBIE) estimates international spending in the Matamata-Piako district, the home of Hobbiton, more than tripled from $11 million in 2009 to $37m for the year to March 2014.

Peter Ellis, MBIE’s sector performance manager said: “This strong growth illustrates the importance of Hobbit-related attractions for tourism in that area.”

[Read More]

Posted in Hobbit Movie, New Zealand, The Hobbit on December 1, 2014 by