NZ tourism surge coincides with The Hobbit
Travel websites have reported a significant growth this month in searches and bookings to the country following the launch of the JRR Tolkien-inspired film.
The flight search website Skyscanner reported a 102 per cent increase in worldwide flight searches to New Zealand this month compared to December 2011, including a 117 per cent rise in searches to Wellington, the country’s capital city.
The travel booking website Expedia had an 84 per cent increase in flight bookings to the country in December.
Bookings for New Zealand in 2012 went up by 30 per cent last month for hotel booking website Laterooms.com, with a 100 per cent rise in bookings for the small town of Matamata alone, where much of The Lord of the Rings trilogy and its prequel were filmed.Posted in New Zealand, The Hobbit, Tours on December 31, 2012 by Demosthenes
Source: The Telegraph, London