Hobbits are taking to the skies once again, but instead of riding giant eagles they are flying Air New Zealand.
The airline has cut a two-year deal with film studios New Line Cinema and Metro-Goldwyn-Mayer to promote the two upcoming movies, The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again. Passengers to and from the United Kingdom and North America will get to fly on two film-branded Boeing 777 aircraft and watch a special edition of the in-flight safety video, both made with the help of Weta workshop.
A Boeing 777-300 will be transformed into a flying billboard for the first movie and a Boeing 777-200 for the second movie.
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