Waaaay back at the dawn of TheOneRing.net (last century) Badali Jewelry was the very first sponsor of our enterprise website that dared to follow “The Lord of the Rings” movie trilogy when it was just a whisper on the wind. Since then the maker of officially licensed Middle-earth jewelry have been tight with the website. But this year at Comic-Con, TORn and Badali are getting even closer! Besides making amazing One Rings, they feature custom works spanning 22 specialized genre lines and they expanded space for this year’s show, allowing enough room to share with us! TORn will be hanging out for the duration of SDCC, so really, we can’t thank them enough for that. (We will also have staff hanging with our friends at the Weta Workshop booth, more on that in another story!)

We checked in to see what they had going on for the show and it turns out they have some great new items, including plenty of “Hobbit” related stuff and some significant discounts. Here is what they had to say:

Our main announcement is that we will be hosting TORn at our booth this year, but of course, you already know that. 😉 We are spreading our wings into two booth spaces this year so that means more room for people to peruse and have a friendly chat with the BJS Inc and TORn crews. We are in our traditional location of Booth #530 and now also #532.

We will also be debuting 3 brand new Officially Licensed The Hobbit pieces; Sterling Silver Bag End Door Necklace, White and Yellow Bronze Large Bag End Necklace or Key Chain, and Thror’s Key, used to open the Secret Way into The Lonely Mountains. These pieces are so detail oriented you have to see them with your own eyes to fully enjoy them.

We are bringing back the Comic Con Preview Night Exclusive Sale for 2012. During Preview Night (Wednesday the 11th) all customers will receive 30% off their entire purchase. This is a chance to receive the lowest prices on our jewelry for the entire year. We will have a full inventory of Arkenstone Replicas, Sterling Silver One Rings, Nenya’s, The Arkenstone Necklace, Smaug Ring’s and Gollum Gold One Ring Necklaces, as well as select sizes of Sterling Silver Narya’s, Vilya’s and Gollum Creature Rings. Sterling Silver One Rings will be marked down from $108.00 to $75.60. Sterling Silver Nenya’s will be marked down from $99.00 to $69.30. These will be some of the absolute lowest prices on our Lord of The Ring’s Jewelry that can be found all year long.

We are even offering 30% off the regular retail price for any orders that are placed with us at our booth on Preview Night. This means that literally everything on our website will be available at the 30% discount, including all 10k. and 14k. gold items. 10k. Yellow Gold One Rings can be order on preview night for $646.80, that’s a savings of $277.20 off the regular retail price.

If you can’t make it to Preview Night be sure to check out our add in the events guide for a money saving coupon that can be used for the remainder of the con and be sure to stop by the booth to see what items are on sale.

In addition to our Lord of The Rings and The Hobbit Jewelry we will have new products for our Wheel of Time by Robert Jordan, Kingkiller Chronicle by Patrick Rothfuss and HP Lovecraft inspired Cthulhu jewelry lines.

And of course, we will be holding our annual Free Jewelry Drawing. This year you can choose from The Arkenstone Replica, A Sterling Silver Denna’s Ring from the Kingkiller Chronicle or a set of sterling silver Zombie Friendship Brains Necklaces. Entries will be taken through the entire convention and the drawing will be held on Sunday, June 15th at 1:00pm. Winner need not be present to win.

Hope to see you all this year and have a wonderful SDCC 2012!

Badali also sponsored last year’s Road To DragonCon cross country trip and we filmed them at their studio making some rings. Pretty special and we expect to be showing the footage at the booth as well!