avatarPromotional campaigns for films are designed to do one thing: Sell tickets. Unfortunately, they sometimes mislead viewers into expecting something a film doesn’t deliver which can taint the viewing experience.

This might be the case with James Cameron’s “Avatar” which was released Friday with an incredible amount of hype – both grass-roots and manufactured through an advertising campaign that might lead viewers to expect the greatest movie known to the history of humankind. Continue reading “Movie review: Avatar’s visuals dazzle”