Canada’s Olympic broadcasters unveiled the first stage in a six-phase advertising series today, promising the largest Olympic campaign ever fielded by a media company. Dubbed BELIEVE, the campaign features heavyweight talent including actor Donald Sutherland and composer Howard Shore (The Lord of the Rings trilogy, The Silence of the Lambs). Slated as a rallying cry to Canadians ahead of the 2010 Vancouver Winter Olympics, it’s designed to make household names of Canada’s elite competitive athletes. The most ambitious aspect of the first phase, which officially launches today, is a pair of 60-second commercials. Howard Shore Launches Olympic Campaign

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