Capital falls short on movie tours
New Zealand’s blockbuster film locations have moved visitors to tears, with Lord of the Rings scenes likened to the Holy Grail – but Wellington is falling short. A study of film tourism by Anne Buchmann, tourism management lecturer at Victoria University Management School, reveals a thriving industry with more than 35 operators nationwide offering tours linked to films including The Chronicles of Narnia, Lord of the Rings, The Last Samurai and Whale Rider. Dr Buchmann said the industry was worth millions, with 30,000 tourists a year visiting Lord of the Rings site Hobbiton, on private farmland near Matamata. The last film in the Rings trilogy was released in 2002. Adults pay $58 to visit the hobbit village, which has largely been returned to its original state though it still has 17 remaining “hobbit holes” and some film set remnants. Capital falls short on movie tours
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