New Zealand tourism should try to get extra mileage out of the Hollywood-backed pulling power of blockbuster director Peter Jackson. With The Lord Of The Rings publicity rush over, Jackson himself has been suggested as a campaign frontman to boost visitor numbers from the celebrity focused United States. The Wellington film director should be asked to step into a role similar to that once occupied by Crocodile Dundee promoting Australia, says Michael McClelland an American travel operator selling New Zealand holidays. He envisaged Jackson in a barefoot stance holding a glass of New Zealand wine tempting North American travellers here, and had suggested the idea to Tourism New Zealand boss George Hickton. [More]
Jackson mooted as NZ frontman
June 18th, 2006 by xoanon
