Expect some DVD commercial breaks this holiday season. Make that a lot of DVD commercial breaks. With DVD penetration expected to top, by conservative estimates, 30 million households by the end of the year–and paired with a summer theatrical slate full of blockbusters–some studios are ratcheting up fourth-quarter marketing plans to record spending levels. [More]
The Studios Ad it Up For A Big Fourth Quarter
September 2nd, 2002 by xoanon
