Coca-Cola wants you to buy — er, live — the magic. That’s why the world’s largest soft-drink maker is pouring $240 million into promoting Harry Potter and the Philosopher’s Stone. It’s one of Coke’s biggest campaigns ever, on a par with the wheelbarrows of cash the company brought to the Sydney Olympics last year. [More]
Fantasy films generate magical marketing hopes
November 17th, 2001 by xoanon
