Ringer Spy Aelinwen sends long word about BK vs McD’s merchandise. I’m thinking ‘Fellowship of the Onion Rings’, ‘The Two Woppers’ and ‘Return of the Burger King’….sigh…
Roger Ebert’s required reading The Bigger Little Book Of Hollywood Cliches states plainly that in the promotions war, films sponsored by McDonalds are always expensive, embarrassing failures whereas those sponsored by Burger King are always smash hits.
