Harry Knowles from AICN gives his review of the LOTR footage that was screened:

The center of the screen bursts out with red turmoiling fire in as a rectangle divides the screen… deep red flames within. Elvish lettering forms… It’s the ‘ring writing’. An announcer’s voice booms something to the effect of… “IT IS THE MOST WIDELY READ BOOK OF THE 20th CENTURY” and how it has never been brought to life on screen. (and most Tolkein fans would probably agree to that statement)

Glimpses of the 45 minute sell-video that Peter Jackson prepared to sell the series to NEW LINE appear. Gollum moving… sad and depressing. A pitiful creation with soultorn eyes. It is my feeling that this is the greatest cg character [More]