KIA TOUTS NEW SUV VIA 'LORD OF THE RINGS' PARTNERSHIP
Xoanon @ 11:36 am EST

Kia Motors America said yesterday that it will be New
Line Home Entertainment's exclusive automotive partner in the home video and DVD release of "The Lord of the Rings: The Fellowship of the Ring." According to Kia Motors America, the U.S. sales, marketing and service arm of Kia Motors Corp., Seoul, the campaign will be a cornerstone of the marketing efforts surrounding the launch of Kia's Sorento SUV, which goes on sale this summer. [More]