LOTR Box Office: Weekend 2
Calisuri @ 2:41 pm EST

Brandon Gray
http://www.boxofficemojo.com

The Lord of the Rings: The Fellowship of the Ring earned an estimated $37.35 million in its second weekend, down a reasonable 21% from its $47.21 million opening frame. The 12-day total stands at $154.52 million to rank #10 for the year so far. On the all time highest grosses list, it now stands at #85.

The three-day session suggests a five-day weekend of over $50 million, a record for the New Year's frame. That would raise its two-week tally to close to $170 million.

Breaking the weekend down, Rings took in an estimated $12.1 million on Friday, got an 11% bump-up on Saturday to an estimated $13.4 million, and is projected to dip 12% to $11.8 million on Sunday. Since everyday is like a weekend day due to the holidays, day-to-day improvements and erosions are far less than the norm.

By comparison, Harry Potter was at $191.9 million in its 12th day, but fell 36% in its second weekend despite the added boost of Thanksgiving. The boy wizard has grossed $286.1 million to date after enjoying a holiday bump-up of 61% to an estimated $11.46 million this weekend.

Due to the holidays, actual numbers won't be in until Wednesday, 1/2. [More]