Today I went to Waterstone's Piccadilly Book Store in London, and on a leaflet I picked up, stating the events to take place at the Store next month, it said under November Highlights:

THE LORD OF THE RINGS DAY

Wednesday 6th November from 2pm at Waterstone's Piccadilly Waterstone's Piccadilly and Harper Collins publishers are holding a day of activity to celebrate the publication of their 'The Lord Of The Ring' tie-in. Events will include author readings, book signings, children's activities, an exclusive one day exhibition of film stills, alimited edition lithograph with every purchase of the books, surprise guests, exclusive film footage and much, much more.