When Star Wars Episode 1 came out a friend of mine booked out an entire cinema and sold all the tickets, he had sponsors and gave away prizes before the film. Well well well it is happening again. For those out there you like the idea of booking out your own cinema for you and your army of LOTR fanatics here is how we are doing it this time around. We went to a local store in the same location as the cinema and designed a deal where they provide prizes (the store is a sports store) and each of the staff members gets free tickets. Using the Sports store we then designed a deal with the cinema to sell out the major screen on the midnight session of the first screening. We then sell all the tickets at normal prices, plus an extra 50 cents to in total cover the costs of the free tickets to the Sports store staff. Walla we are in the process of selling the tickets now. The Sports store likes it, because it is free advertising and free movie tickets, the cinema likes it because someone else sells their tickets and sells out an entire cinema and we all love it because we get our own theatre for the film!